Air NZ and its work for the Rugby World Cup have taken out the inaugural InnoOh!vation Awards run by oOh!media.

As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.

In the words of The Guardian investigative journalist Carole Cadwalladr, “Democracy is not guaranteed, and it is not inevitable. And we have to fight. And we have to win. And we cannot let these tech companies have this unchecked power. It’s up to us: you, me and all of us. We are the ones who

Partnerships are the key to creating a sustainable business. Yet creating mutually beneficial partnerships in a digital landscape takes more transparency and honesty than most. Here, Rhys Heron, managing director of Mi9 NZ, tells us how they rely on honesty and integrity to nurture their wide network of international partnerships.

To get customers through its doors, Mitre 10 became the first retail partner to offer in-store Airpoints Dollars redemption across all products. It was a risky move, but one that’s paying-off. THE CHALLENGE There are monumental changes happening retail and Mitre 10 joins its retail peers in facing new threats and challenges. Having been in

Our round-up of average, great and outstanding ads, including aloof commentary, that we acquired from our international intertubes. KFC’s latest ad has been blasted for being sexist. Taking a few years worth of progressive steps back just by having a festival goer check herself out in the car window. Personally, this doesn’t scream sexist, it