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| Kia ora [firstname], The Media Lab's Antony Young is taking a look behind the screens at what Sky's acquisition of Three means for the industry in Aotearoa. He describes the deal as a "jolt of energy" that will increase the competition for audience attention, advertiser dollars and sporting rights. It's the question you've all been waiting to get the answer to: who is playing the YouTube NZ Marketing Awards afterparty? Well, now StopPress can reveal that Australian DJ CYRIL will be bringing the beats and banging' tunes to Spark Arena on September 3. Tickets are almost sold out. You can book your seat here. Speaking of music, Australasian shoe store Platypus shares how it has built its new loyalty program around this to create deeper connections with its Gen Z customer base. In partnership with Connect by Live Nation, the program, named Kicks Club, allows members to earn rewards but also offers exclusive access to live music experiences. Meanwhile, independent agency Thompson Spencer has expanded its team with a trio from OMD, MBM and EssenceMediacom to help expand its media capability both in Aotearoa and Australia. All this and more below. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely week, we'll see you on Friday. Mā te wā, Zahra and the StopPress team. |
| A seismic shift on the small screen: Sky TV’s purchase of Three reshapes NZ’s media landscape | ||||||||||||||||||||||||||||||||||||
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Antony Young, co-founder of The Media Lab, shares how Sky TV’s purchase of Three is reshaping New Zealand’s media landscape. |
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