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  StopPress  

12 March 2021

 
 
Saatchi & Saatchi, award-winning director create IWD campaign
 
 

For International Women’s Day this year, Global Women New Zealand has released a campaign highlighting the ‘Motherhood Penalty’ and the fact that on average, mothers earn 12.5 percent less than fathers of the same age and education over their career.  The campaign was created by Saatchi & Saatchi New Zealand and internationally awarded Swedish director

 
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  News
 
  March 11, 2021
 
  Monique McKenzie
 
 
Meghan and Harry deliver record ratings for Three
 
 

On Tuesday night in New Zealand, almost a million people tuned in for the highly anticipated CBS Presents Oprah with Meghan and Harry on Three. This delivered the highest share on the network in more than two decades – 26 years to be precise. 259,700 viewers on average in the commercially important 25-54 demographic tuned

 
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  Media
 
  March 10, 2021
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
What is viewability, and why it matters
 
 

Rhys Heron, Managing Director and Jonathan Devereux, Programmatic Manager at Mi9 share their insight and expertise on the subject of viewability. Imagine that you’re driving down a busy motorway and spot a billboard advertisement facing the other direction. As a marketer, you think: “Why would the advertiser do that, everyone knows you will get more views

 
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  Partner articles
 
  March 11, 2021
 
  StopPress + Mi9
 
 
 
 
The new girls’ club
 
 

March 8th was International Women’s Day, celebrating female achievement and raising awareness of the challenges faced by women around the world on the long, pothole-ridden road to gender equality. As two women running an agency, we’ve succeeded by bringing a uniquely feminine perspective to solve our clients’ marketing problems. So, while some great stuff has

 
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  Opinion
 
  March 12, 2021
 
  Carren Richardson-Park
 
 
 
 
A Cause for Collaboration: Can audience exchange level the publisher playing field?
 
 

With people’s internet usage on the rise and an increasing amount of competition for attention publishers need to open up, collaborate and give the audiences ways to discover content which are more in line with what they’ve been trained to use by other platforms, writes Stephanie Himoff, Global VP of Supply Partnership at Outbrain. As

 
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  Opinion
 
  March 11, 2021
 
  Stephanie Himoff
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Caci and Uprise partner up
 
 

Uprise Digital has been selected by Caci, one of the most trusted clinics in the New Zealand skin and appearance industry, as the brand’s digital media partner – coming on board to help better utilise data and continue to grow Caci’s membership base.  Uprise will provide paid media expertise on both the local and national

 
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  News
 
  March 12, 2021
 
  Monique McKenzie
 
 
Accor launches major tourism marketing campaign
 
 

To instill confidence in travellers again, Australia and New Zealand’s largest hotel operator Accor has launched its latest campaign ‘It’s All Good’.  The campaign, which launched in Australia and New Zealand yesterday, acknowledges that travel has been a cause of headache and heartbreak over the past year and seeks to reassure travellers ‘It’s All Good’

 
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  News
 
  March 10, 2021
 
  Monique McKenzie
 
 
 
 
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