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  StopPress  

17 February 2026

 
 

Kia ora [firstname]


Cookie Bear is returning to Griffin’s biscuit packaging this week after a year of “hibernation.” His removal last year sparked widespread outcry - read on to discover how Kiwis rallied to bring him back.


The TRA Auckland headquarters has unveiled a new look following a full refurbishment. Award-winning designer José Gutiérrez has transformed the office into a space that feels inviting, comfortable and lived-in. Take a look inside the office here.


Tracksuit head of brand Sam Brough shares key branding lessons from Super Bowl 2026. Check out what he has to say.


On the campaign front, Bendon and indie agency YS have launched ‘No woman is one woman’ to celebrate the many ways women show up in life. Meanwhile, French bakery A La Baguette's new work highlights the quirks that emerge when French tradition meets Kiwi life.


In other news, VMO has expanded its retail media network through a partnership with Dress Smart, and OMD has named Blair Alexander as CEO of New Zealand. For more Movings and Shakings stories, click here.


Happy reading, and if you have news you’d like to share, email us at editor@stoppress.co.nz.


Have a lovely week, we'll see you on Friday.


Rachel and the StopPress Team

 
Bear-illiant news! Griffin’s brings back Cookie Bear
 
 

Cookie Bear is returning to Griffin's packaging this week, continuing his almost 60 year tenure as the face of popular Kiwi biscuits.

 
  READ MORE  
 
 
  February 17, 2026
 
  StopPress Team
 
TRA refurbishes Auckland headquarters

“This refurbishment is about helping our people do the best work of their lives,” says TRA managing director Andrew Lewis.

READ MORE
 
 
  February 16, 2026
 
  StopPress Team
Brand lessons from Super Bowl 2026

The Super Bowl spotlight is powerful, but attention alone does not build brand strength, writes Tracksuit's Sam Brough. 

READ MORE
 
 
  February 16, 2026
 
  Sam Brough
 
 
   
 
   
 
   
 
   
 
   
 
 
Bendon and YS celebrate women in new campaign

Bendon has launched a new campaign with YS to champion fit, comfort and confidence, while honouring women as they are.

READ MORE
 
 
  February 17, 2026
 
  StopPress Team
Small bakery celebrates French craftsmanship and Kiwi quirks in new campaign

Artisan French bakery A La Baguette, based in Akaroa, has teamed up with a small creative crew to launch a new campaign.

READ MORE
 
 
  February 16, 2026
 
  StopPress Team
 
 
 
 
VMO expands retail media network with Dress Smart partnership

VMO has won the exclusive media rights across Dress Smart in New Zealand, further expanding its retail media network.

READ MORE
 
 
  February 16, 2026
 
  StopPress Team
OMD names Blair Alexander as CEO of New Zealand

Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD's growth.

READ MORE
 
 
  February 16, 2026
 
  StopPress Team
 
 
 
 
 
 
 
FROM THE SCG BUSINESS NETWORK
 
 
Te Karanga-a-Hape returns to light up K Road for Matariki 2026
 

Te Karanga-a-Hape returns to light up K Road for Matariki 2026

 
 
 
 
Hey marketers, don’t mistake busyness for progress
 

Hey marketers, don’t mistake busyness for progress

 
 
 
 
 
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