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  StopPress  

11 February 2021

 
 
Special Group storms the Super Bowl
 
 

Special’s new Los Angeles office may only be five months old, but it’s already creating a lot of attention in America. Their first commercial featuring Star Wars’ Mark Hamill and Star Trek’s Sir Patrick Stewart for Uber Eats was shared over 135 million times in just two weeks. But it’s their first Super Bowl commercial

 
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  News
 
  February 11, 2021
 
  Monique McKenzie
 
 
Ads of the week: Super Bowl edition
 
 

It was a tough call, but the StopPress team picked their favourite Super Bowl ads for 2021 – from Cheetos to Squarespace, T-Mobile and Cadillac. Who is it for: Goodby, Silverstein & Partners for Frito-Lay’s Cheetos Why we like it: Some of us may or may not have been in primary school when Shaggy’s hit

 
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  Ads of the week
 
  February 11, 2021
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
Scroll Media launches high impact ad formats
 
 

To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new range of attention grabbing ad formats. The high impact range is available on a daily tenancy basis and includes many of Scroll’s partner publishers, such as Ladbible, Scoop, Otago Daily Times and Interest. MD of Scroll Media Jane Ormsby says:

 
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  News
 
  February 10, 2021
 
  Monique McKenzie
 
 
 
 
True celebrates Land Rover’s legacy in latest campaign
 
 

Land Rover NZ has released its latest campaign, ‘Standard Since Day One’, to introduce the new Land Rover Defender 90 into New Zealand. Created by independent agency True, the campaign leverages Land Rover Defender’s Kiwi heritage while demonstrating the category-redefining innovations of the legendary vehicle. True’s Executive Creative Director, Tim Huse, says the campaign plays

 
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  News
 
  February 11, 2021
 
  Monique McKenzie
 
 
 
 
Qualtrics welcomes new country manager
 
 

Experience management company Qualtrics has announced the appointment of Jason Laufer as Country Manager for Australia and New Zealand (ANZ). Laufer will lead the company’s operations in ANZ as Qualtrics embarks on its next phase of growth. Leading the 200+ strong team in ANZ, he will work closely with Qualtrics’ customers, employees and partners to

 
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  News
 
  February 10, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
The Rock celebrates 30 years in latest campaign
 
 

MediaWorks has unveiled its latest marketing campaign for The Rock, revelling in the fact that 2021 marks 30 years of the iconic radio brand gracing our airwaves.  The creative, which was developed in-house at MediaWorks, is aptly taglined ‘Taking The Piss Since ‘91’. It includes stills for outdoor billboards as well as a TVC featuring

 
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  News
 
  February 10, 2021
 
  Monique McKenzie
 
 
 
 
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