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  StopPress  

20 March 2025

 
 
Kia ora [firstname],

Happy Friday! This week, Thompson Spencer and Reason announced their merger, forming one of New Zealand's largest independent agency groups. Antony Young rounds up the latest in global industry news - Unilever is allocating 50% of its ad spend towards social media and The White Lotus is driving travellers to the Four Seasons. Meanwhile, new research by Val Morgan Cinema and Kantar has found that cinema is a powerful campaign driver among youth audiences and Kit Kat has taken out the Kantar Ad Impact Award for February.

Read all this and more below! And if you have news you’d like to share, let us know. Email editor@stoppress.co.nz.

Chat again soon, mā te wā.

Zahra and the StopPress team.
 
Thompson Spencer and Reason announce landmark merger
 
 

Independent agenies Thompson Spencer and Reason have announced a merger to form one of the largest independent agency groups in the country. 

 
  READ MORE  
 
 
  March 19, 2025
 
  StopPress Team
 
Around the World: Unilever’s bold shift & Four Seasons’ marketing jackpot

Unilever is moving 50% of its ad spend to social media; The White Lotus is seeing travellers flock to the Four Seasons; Why brands need to tune into p...

READ MORE
 
 
  March 21, 2025
 
  Antony Young
Youth audiences essential, cinema study finds

Val Morgan Cinema and Kantar analysis has confirmed cinema is a powerful campaign driver among youth audiences, creating lasting impressions for Gen Z...

READ MORE
 
 
  March 19, 2025
 
  StopPress Team
 
 
   
 
   
 
   
 
   
 
   
 
 
StackAdapt and Zitcha’s global partnership to power retail media

Advertising platform StackAdapt has announced a global partnership with Zitcha, a unified retail media platform, providing an easy system for brands t...

READ MORE
 
 
  March 21, 2025
 
  StopPress Team
Wind powers The Southerly’s launch campaign

Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused honey, using an energy source that truly fits the brand n...

READ MORE
 
 
  March 21, 2025
 
  StopPress Team
 
 
 
 
Nielsen data reveals advertising expenditure increase in banking and finance

Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-...

READ MORE
 
 
  March 21, 2025
 
  StopPress Team
Colenso BBDO announces senior promotion

Colenso are celebrating the promotion of Charlotte Glennon to Director of Operations & Production, effective immediately.  

READ MORE
 
 
  March 20, 2025
 
  StopPress Team
 
 
 
 
KitKat’s refreshed ad platform takes out the Kantar Ad Impact Award for February

The first Ad Impact Award of 2025 goes to KitKat for the way it has refreshed the iconic "have a break, have a KitKat" with a fun & relatable narrativ...

READ MORE
 
 
  March 19, 2025
 
  StopPress Team
Remix is back with Kourtney Karadashian Barker on the cover

With sunny days now in the rearview mirror, Remix is back with a brand new issue, and a new magazine size - it is the biggest edition Remix has publis...

READ MORE
 
 
  March 19, 2025
 
  StopPress Team
 
Shepherdess turns five

Shepherdess magazine is marking a significant milestone this month - five years old and its 21st edition with rural champion Catherine Mullooly on the...

READ MORE
 
 
  March 19, 2025
 
  StopPress Team
Sling & Stone appointed by Pathfinder to showcase ethical investments

Communications agency Sling & Stone has been appointed by New Zealand’s ethical KiwiSaver provider Pathfinder following a competitive pitch process...

READ MORE
 
 
  March 19, 2025
 
  StopPress Team
 
Chemistry in charge of Otago Polytechnic brand refresh
 
 

Otago Polytechnic has appointed Chemistry to develop and execute a refreshed brand and marketing strategy, effective immediately.

 
  READ MORE  
 
 
  March 19, 2025
 
  StopPress Team
 
 
 
FROM THE SCG BUSINESS NETWORK
 
 
Bravo at Cracker Bay’s layered hospitality design
 

Bravo at Cracker Bay’s layered hospitality design

 
 
 
 
Hybrid OOH creates campaigns that convert – Vistar Media
 

Hybrid OOH creates campaigns that convert – Vistar Media

 
 
 
 
 
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