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20 March 2025
Kia ora [firstname],
Happy Friday! This week, Thompson Spencer and Reason announced their merger, forming one of New Zealand's largest independent agency groups. Antony Young rounds up the latest in global industry news - Unilever is allocating 50% of its ad spend towards social media and The White Lotus is driving travellers to the Four Seasons. Meanwhile, new research by Val Morgan Cinema and Kantar has found that cinema is a powerful campaign driver among youth audiences and Kit Kat has taken out the Kantar Ad Impact Award for February.
Read all this and more below! And if you have news you’d like to share, let us know. Email editor@stoppress.co.nz.
Unilever is moving 50% of its ad spend to social media; The White Lotus is seeing travellers flock to the Four Seasons; Why brands need to tune into p...
Val Morgan Cinema and Kantar analysis has confirmed cinema is a powerful campaign driver among youth audiences, creating lasting impressions for Gen Z...
Advertising platform StackAdapt has announced a global partnership with Zitcha, a unified retail media platform, providing an easy system for brands t...
Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused honey, using an energy source that truly fits the brand n...
The first Ad Impact Award of 2025 goes to KitKat for the way it has refreshed the iconic "have a break, have a KitKat" with a fun & relatable narrativ...
With sunny days now in the rearview mirror, Remix is back with a brand new issue, and a new magazine size - it is the biggest edition Remix has publis...
Shepherdess magazine is marking a significant milestone this month - five years old and its 21st edition with rural champion Catherine Mullooly on the...