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| Kia ora [firstname] In today's newsletter, NZ Rugby, Movember and dentsu Creative are taking a stand against silence. This is part of an ongoing collaboration, started in 2019, that encourages conversations around mental health and checking in on your mates. This year's version of the activation involved a team talk, delivered by Sir Steve Hansen to a sold-out crowd at Auckland's Eden Park. Toyota NZ has won the Kantar Ad Impact Award for August with its new meta campaign: 'Is this an ad for Toyota, or is it just New Zealand?' It shows that no matter the journey or the driver, there's a Toyota for everyone. Meanwhile, SMG Studio, dentsu's Australia-based gaming business, has announced the launch of Lego Party! alongside the Lego Group and publisher Fictions. The game is a multiplayer, designed to bring friends and family together on the couch or online. Head of SMG Studio Ash Ringrose says bringing Lego Party! to life has been a dream come true for the team, as they created every character brick by brick and had heaps of fun along the way. MediaWorks, OMD and McDonald's are going feast mode with a bus! The bus wrap celebrates the new colour-changing Coke cup available at the fast food chain. Special printing technology allows the image of the Coke cup on the bus to change from greyscale to full colour as the angle you view it at changes. NZME has welcomed Deep Balsara to its team as programmatic manager. The appointment comes as the team looks to strengthen its programmatic strategy and build deeper connections with agency partners and direct clients. Finally, The Spinoff says it has cracked the code for young audiences, highlighting its early success with its social-first news explainer series Now You Know. The series has earned over 2.5 million views across TikTok, Instagram, Facebook and YouTube Shorts in two and a half months. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Tuesday. Mā te wā, Zahra and the StopPress team. |
| NZ Rugby and Movember encourage Kiwis to take a stand against silence | ||||||||||||||||||||||||||||||||||||
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New Zealand Rugby and Movember are encouraging Kiwis to take a stand against silence as part of an ongoing mental health campaign. |
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| The Spinoff cracks the code for young audiences | ||||||||||||||||||||||||||||||||||||
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The Spinoff’s early success with its Now You Know podcast highlights a scalable model for engaging young audiences. |
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