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  StopPress  

31 March 2021

 
 
 
Where have the cookies gone, and what will I eat now?
 
 

In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means fo...

 
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  February 15, 2021
 
  Bernadette Basagre
 
Privacy and advertising: do they need to be at odds with each other?

Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Go...

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  March 26, 2021
 
  Monique McKenzie
Crumbling cookies and the challenges of personalisation and remarketing

As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers, NZME, about their ...

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  March 30, 2021
 
  StopPress Team
 
 
   
 
   
 
   
 
   
 
   
 
 
Is contextual targeting a valid solution for ad buyers?

StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives to target users, Un...

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  March 26, 2021
 
  Scroll Media
Keep me logged in: The growing importance of the consumer direct relationship

Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richa...

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  February 19, 2021
 
  Dan Richardson
 
 
 
 
A better, more sustainable future for data driven marketing

StopPress chats to The Trade Desk GM James Bayes about UID2.0, Independent Governance, interoperability, and where we’re at in the roadmap. What is ...

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  March 5, 2021
 
  James Bayes
The Demise of the Cookie Monster – What’s Next for Digital Marketers?

In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s ...

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  March 1, 2021
 
  Harry Taylor
 
 
 
 
Marketers share concerns, solutions for post-Cookie world in new study

Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enric...

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  February 18, 2021
 
  StopPress Team
Acquire customers from e-commerce

Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment...

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  February 23, 2021
 
  Bernadette Basagre
 
 
 
FROM THE SCG BUSINESS NETWORK
 
 
Bravo at Cracker Bay’s layered hospitality design
 

Bravo at Cracker Bay’s layered hospitality design

 
 
 
 
Hybrid OOH creates campaigns that convert – Vistar Media
 

Hybrid OOH creates campaigns that convert – Vistar Media

 
 
 
 
 
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