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  StopPress  

31 March 2021

 
 
Where have the cookies gone, and what will I eat now?
 
 

In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means fo...

 
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  Features
 
  February 15, 2021
 
  David Nothling-Demmer
 
 
Privacy and advertising: do they need to be at odds with each other?
 
 

Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Go...

 
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  Features
 
  March 26, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Crumbling cookies and the challenges of personalisation and remarketing
 
 

As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers, NZME, about their ...

 
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  ...and that's how the Cookie crumbles
 
  March 30, 2021
 
  StopPress Team
 
 
 
 
Is contextual targeting a valid solution for ad buyers?
 
 

StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives to target users, Un...

 
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  ...and that's how the Cookie crumbles
 
  March 26, 2021
 
  Scroll Media
 
 
 
 
Keep me logged in: The growing importance of the consumer direct relationship
 
 

Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richa...

 
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  ...and that's how the Cookie crumbles
 
  February 19, 2021
 
  Dan Richardson
 
 
 
 
 
 
   
 
   
 
 
 
 
 
A better, more sustainable future for data driven marketing
 
 

StopPress chats to The Trade Desk GM James Bayes about UID2.0, Independent Governance, interoperability, and where we’re at in the roadmap. What is ...

 
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  ...and that's how the Cookie crumbles
 
  March 5, 2021
 
  James Bayes
 
 
The Demise of the Cookie Monster – What’s Next for Digital Marketers?
 
 

In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s ...

 
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  ...and that's how the Cookie crumbles
 
  March 1, 2021
 
  Harry Taylor
 
 
Marketers share concerns, solutions for post-Cookie world in new study
 
 

Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enric...

 
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  News
 
  February 18, 2021
 
  StopPress Team
 
 
Acquire customers from e-commerce
 
 

Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment...

 
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  ...and that's how the Cookie crumbles
 
  February 23, 2021
 
  David Nothling-Demmer
 
 
 
 
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Movings/Shakings

 
 
 
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