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  StopPress  

31 March 2021

 
 
Where have the cookies gone, and what will I eat now?
 
 

In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means for marketers, creatives and consumers. The party’s just about over for third-party cookies. Last year, Google followed the lead of other browsers by announcing plans to block third-party cookies (by

 
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  ...and that's how the Cookie crumbles
 
  February 15, 2021
 
  David Nothling-Demmer
 
 
Privacy and advertising: do they need to be at odds with each other?
 
 

Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Google about the new measures, why the changes, and how privacy preserving APIs will still deliver results for advertisers and publishers Google recently published the blog post “Charting a course towards a

 
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  ...and that's how the Cookie crumbles
 
  March 26, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Crumbling cookies and the challenges of personalisation and remarketing
 
 

As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers, NZME, about their data strategy, remarketing and how to best engage with readers on a personal level. NZME is home to some of New Zealand’s biggest digital brands; The Herald, OneRoof, GrabOne and Driven. It’s

 
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  ...and that's how the Cookie crumbles
 
  March 30, 2021
 
  StopPress Team
 
 
 
 
Is contextual targeting a valid solution for ad buyers?
 
 

StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives to target users, Unified ID, and how eDMs can be used as a way of reaching people As cookies are phased out, what are the alternatives to target users? Most ideologies around this point towards

 
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  ...and that's how the Cookie crumbles
 
  March 26, 2021
 
  Scroll Media
 
 
 
 
Keep me logged in: The growing importance of the consumer direct relationship
 
 

Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richardson explains why in 2021 marketers need to know and respect their audiences more than ever. Evolution is what keeps brands alive and thriving, and nothing has caused rapid evolution quite

 
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  ...and that's how the Cookie crumbles
 
  February 19, 2021
 
  Dan Richardson
 
 
 
 
 
 
   
 
   
 
 
 
 
 
A better, more sustainable future for data driven marketing
 
 

StopPress chats to The Trade Desk GM James Bayes about UID2.0, Independent Governance, interoperability, and where we’re at in the roadmap. What is UID2.0? Originally spearheaded by The Trade Desk, Unified ID2.0 is a collective industry effort to establish a better, more sustainable future for data driven marketing across the open internet. While there are

 
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  ...and that's how the Cookie crumbles
 
  March 5, 2021
 
  James Bayes
 
 
The Demise of the Cookie Monster – What’s Next for Digital Marketers?
 
 

In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s Senior Strategist, Harry Taylor, discovers consumer attitudes towards data are more nuanced than you might think, especially amongst Gen Y and Z – sometimes dubbed the ‘activist cohort’. Sesame Street’s Cookie

 
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  ...and that's how the Cookie crumbles
 
  March 1, 2021
 
  Harry Taylor
 
 
Marketers share concerns, solutions for post-Cookie world in new study
 
 

Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers in digital media and marketing across Australia were polled during December 2020. Key

 
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  News
 
  February 18, 2021
 
  StopPress Team
 
 
Acquire customers from e-commerce
 
 

Through its proprietary technology, Rokt enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, allowing them to stay ahead of their competition while delivering a superior and individualised experience for each customer. From Covid-19 lockdowns and the growing e-commerce momentum to ‘the death of cookies’, brands are becoming

 
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  ...and that's how the Cookie crumbles
 
  February 23, 2021
 
  David Nothling-Demmer
 
 
 
 
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