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| Where have the cookies gone, and what will I eat now? | |||||||||||||||
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In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means for marketers, creatives and consumers. The party’s just about over for third-party cookies. Last year, Google followed the lead of other browsers by announcing plans to block third-party cookies (by |
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| Special promotes Storm Day | |||||||||||||||
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Special Group has announced the promotion of Storm Day from Head of Client Services to the role of General Manager. Special Group Founder CEO/CCO Tony Bradbourne says: “From the moment Storm joined from Head of Marketing at Lewis Road Creamery in late 2019 she has had an immediate impact. Clients and staff alike love Storm |
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| FCB and Fire & Emergency NZ launch an escape | |||||||||||||||
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This week saw the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB – encouraging Kiwis to understand the very real risk of house fires and to create a plan for every member of the household to escape safely, in the event of fire. The campaign focuses on why New Zealanders need |
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| Vevo launches new AI tool for emotion-based ad targeting | |||||||||||||||
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Music video network Vevo has launched a new AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers to easily place their campaigns in an emotionally congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s Day. Aligning ad |
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| Flicks and Neon renew content partnership | |||||||||||||||
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Flicks and VOD provider Neon have announced a renewed 12-month partnership. The partnership is a content driven solution which utilises Flicks’ writing talent and position in the market to promote Neon’s range TV series. Complementing the articles, the partnership also includes high impact ads to amplify awareness of Neon’s tentpole shows, as well as priority |
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| Shopper marketing agency appoints new MD | |||||||||||||||
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Farrimond, the Auckland-based full service consumer behaviour agency, has announced the appointment of Kamran Kazalbash to Managing Director. The appointment of Kazalbash to this newly created position comes after the acquisition of Farrimond in July 2020 by Attivo, the group that also owns Christchurch full service agency, Harvey Cameron. “Kam’s pretty unique in our market |
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