Kia ora [firstname]

The Ikea mania hasn’t died down since its launch last Thursday. The brand is now everywhere – across OOH, social, TV and more. Check out its nationwide campaign to see how it blends globally recognised brand assets with Kiwi culture, homes and humour.

The Swedish retailer, in partnership with Mindshare and executed by Go Media, has also pulled off something no advertiser has ever done before in a single day. Click here to find out more.

Meanwhile, high-tech rewards and promotions platform iGoDirect is transforming how brands connect with customers. Founder Pat Dalton shares how it’s empowering Kiwi businesses – read more.

In Movings and Shakings, Contagion has appointed Jake Calder as digital performance and innovation lead, while Motion Sickness has welcomed strategy director Robbie Allen, creative duo Josep Jover and Jacob Newton and senior account director Lucy Bell to drive growth in NZ and Australia.

Happy reading and if you have news you’d like to share, email editor@stoppress.co.nz.

Have a lovely week, we'll see you on Friday.

Rachel and the StopPress Team