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| Kia ora [firstname] Household viewing habits have changed considerably but reporting metrics are still stuck in the past instead of reflecting how people actually watch, says Video Futures Collective's Murray Love. He shares his insights in a Q+A with StopPress deputy editor Zahra Shahtahmasebi. In the campaign world, comedian Melanie Bracewell has joined Petstock Foundation's annual Adoption Month initiative to raise awareness of pet ownership and the struggles facing rescue shelters in Aotearoa. For more floofy friends, check out the Top Dogs of Marketing column on our sister site NZ Marketing. Clicks are cute and traffic is nice, but neither pay salaries, says Reach lead account director Lizette Du Preez. She provides some tips on how to turn activity into real growth. New music app Lume is focusing on albums over songs, playlists and subscriptions. The app's co-founders, Duncan Greive, Tim Harper, Sacha Judd and Justin Warren say they want to connect fans with music and artists on a deeper level. Meanwhile, the first GfK Commercial Radio Survey of 2026 has been released by the NZ Commercial Radio Industry. The findings show significant audience growth, with young people the heaviest consumers of digital audio and podcasts. Before we go, check out this new research from Vistar Media, in partnership with Omnicom Media and JCDecaux. It looks into the impact of 3D motion in DOOH campaigns, finding it boosts performance across every metric. Happy reading! For more industry news, visit our site, or email us at editor@stoppress.co.nz to get in touch. Have a lovely weekend. We’ll be back next Tuesday. Zahra and the StopPress Team |
| Why video measurement should reflect how people actually watch – Q+A with Murray Love | ||||||||||||||||||||||||||||||||||||
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Household viewing habits have changed considerably but reporting metrics are still stuck in the past says media expert Murray Love. |
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| Vistar Media research: Impact of 3D motion in DOOH campaigns | ||||||||||||||||||||||||||||||||||||
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Vistar Media, in partnership with Omnicom Media and JCDecaux, has published a new research ‘Science in motion’. |
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