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| Kia ora [firstname] Outdoor advertising company Vast Billboards has been donating space on its digital billboards to Kiwi artists and bands throughout May, in honour of NZ Music Month | Te Marama Puoro o Aotearoa. Vast says this initiative reflects its commitment to local communities - read on for more. A new study from TRA says rituals, from a morning run to a special birthday tradition, are providing people with stability in an increasingly unpredictable world. Click here to see why this presents a powerful opportunity for brands. StopPress goes behind the scenes with Scroll Media's Jane Ormsby to see how the company has evolved. She shares what's trending in the digital advertising space and what is on the horizon for Scroll. Speaking of digital advertising, industry body IAB New Zealand has launched a new council, this time for Wellington. It's the IAB's fifth council, but the first one tied to a region, rather than a practice area. Find out more here. Earlier this week, the Comms Council's Media Spotlight event brought global leaders to Aotearoa to discuss the future of media planning and audience engagement. Catch up on their insights here. Meanwhile, IMANZ has announced a strategic partnership with Marsden Inch, and Special PR is welcoming a new general manager. Happy reading! There's lots more news on the site, including a fun new campaign from Special PR and KFC that involves a lie detector - check it out here. If you have news, email us at editor@stoppress.co.nz to get in touch. Have a lovely weekend. We’ll be back next Tuesday. Zahra and the StopPress Team |
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Outdoor advertising company Vast Billboards has been donating advertising space to support Kiwi artists and bands for NZ Music Month. |
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