|
If this email is not displaying correctly, please |
|
|
|
| Kia ora [firstname], What makes your brand distinctive? Asks TRA's Colleen Ryan. Brand assets like logos, jingles and slogans are all important but sometimes what sticks in the minds of your audience might different than what you think. The best way to find out? Ask them. She shares results from TRA's latest research on the top 10 ads in Aotearoa show a range of ways distinctive assets contribute to these campaigns being the most popular and top of mind for people. TVNZ has been named the free-to-air broadcast partner for Provincial Rugby, including the National Provincial Championship (NPC), selected Farah Palmer Cup (FPC) matches and the Heartland Championship Finals. This agreement is set to begin with the 2026 season. TVNZ chief executive Jodi O'Donnell says she's incredibly proud to be bringing rugby back to TVNZ after 30 years. This month, the Creative Store had a chat with Previously Unavailable's Phoebe Smith for Creative Talk. They discuss how the innovation studio came to be, the work she enjoys the most and cultivating a positive culture at work. Sky has announced new leadership, with chief media and data officer Lauren Quaintance announcing her departure from the business. Juliet Peterson is joining the team as chief business officer from her previous position as head of networks ANZ at Warner Bros. Discovery. Reuben Wirem has been seconded to Sky Free as senior director of creative, marketing and publicity. All this and more below. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Tuesday. Mā te wā, Zahra and the StopPress team. |
| What makes your brand distinctive? Ask the audience | ||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
While everyone knows what a brand asset is, distinctive assets make your audience immediately think of your brand. |
||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||
|
|
|
|
|
|
||||||||||||||||||||||||||||||
|
|
