Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. Following some time in the public eye, Erin McKenzie sat down with Emma McInnes co-founder of Women in Urbanism Aotearoa and a designer at MRCagency, to talk about the purpose of the campaign and reflect on

Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. To help spread the word, the group called in the help of AUT advertising students to create their own version of the campaign. Here, Reuben Brooks and Grace Mitchell share their creation and thoughts on the

Hell’s Pizza and BC&F Dentsu have taken another stab at tempting us into a life of gluttony. This time taking aim at the most common, and easily broken resolution, by offering free dessert with every gym membership presented. There is a weak link in our determination when it comes to getting that dream body, and

That’s right, our beloved Erin McKenzie is moving on, and needs to be replaced. Do you think you have what it takes to be the next editor of NZ Marketing Magazine? Just a few months ago NZ Marketing magazine won ‘Supreme Magazine of the Year’ at the Magazine Publisher Association’s annual awards. Supreme! That means this small

Owen Farrell’s smirk. The English ‘Flying V’ in the face of the Haka. The most polarising sporting moment of the year. Some loved it. Some hated it (including me). Everyone spoke about it. Nobody will forget it. —- Consensus is a dangerous concept in the world of marketing communications. We seek consensus all of the

Advancements in technology have signaled trouble for radio and its historical roots, yet time and time again radio has shown its adaptability to new ways of consumer consumption. As our listening habits change alongside changing technology, audio platforms have found new innovative ways to stay relevant. According to the 2019 Australian survey, The Infinite Dial,

2019 was a big year for ReachMedia, as Struan Abernethy joined as chief executive officer and the business was acquired by IVE Group. Ahead of the sale being ratified on 1 January, Erin McKenzie spoke to Abernethy about what the acquisition means for ReachMedia, and his vision for a letterbox marketing business moving into the

I’ve been a fan of Louis Theroux’s documentaries and films ever since his Weird Weekends first aired in 1998 on BBC2.  I recall watching him on my tiny portable TV in my flat in Nottingham as he hung out with right-wing militia in Idaho and the San Fernando Valley porn industry. I’d seen nothing like

“Moments of Truth is one of my go-to strategic tools when advising clients on customer-centricity,” writes Mike Tisdall of Insight Creative, “Or more grimly, when trying to analyse and attempting to reverse a company’s fading fortunes.” What surprises me almost every time, though, is that most business managers haven’t heard of it.  So, first, a brief

I would definitely slam a plate into someone’s face for the last of any meal and Taco Bell does a great job in this ad of proving the lengths we will go to. This ad is the definition of 0-100 real quick. I’m including this ad solely for my extreme dislike of it for these