‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with...

Steve Cochran, Chief Creative Officer, Saatchi & Saatchi New Zealand, looks at how brands are making the most of their Super Bowl ads.

Tonic will focus on strategic consumer PR, social media, influencer management, content, events and activations, in New Zealand and Australia. 

They will join the creative department, led by Chief Creative Officer Damon Stapleton and creative directors James Conner and Christie Cooper.

MediaWorks has boosted its Agency Sales team with two new hires and an internal promotion.

The new name comes alongside a comprehensive brand strategy, identity and brand system has completely refreshed the Family Planning brand