We all know that times are tough. Of course, now more than ever, businesses must watch every penny they spend, but with the right communications strategy, there’s much to be gained through deepening your sponsorship partnerships rather than culling them as part of your post Covid-19 business strategy.  Sponsorship is a privilege and a gift.

The use of a public relations agency will bring a dedication to your business you didn’t know was possible. Here, Lisa Powlesland, managing director of Purple Sherbet, takes us through how her team is tenacious, and hell bent on overdelivering for their clients. Tell me about the creation of Purple Sherbet, what gap in the

Redundancies, restructuring and reassuring staff. Change management in the time of Covid-19 has been challenging for many businesses to navigate. But, as John Boyd explains, having an effective internal comms strategy in place makes managing the process that much easier. As we head into the second half of the year, our workforces look a lot

Auckland-based Boyd PR is a full service agency combining fresh ideas and an innovative approach to delivering successful results for their clients in this new Covid-19 reality. John Boyd shares insight into why he believes his company is best placed to do so. With more than 30 years working in public relations both locally and

Crisis management has long been a vital tool in PR agencies’ toolbox – making them indispensable for many businesses and brands. The adaptability, experience, and strategic communications insights an agency offers is often difficult to replicate in-house during times of crisis. But if so many agencies offer the services, how do you differentiate your offering?

Wright Communications is an agency helping some big brands tackle even bigger problems. Here, founder Nikki Wright takes us through the changes in the landscape since starting the company in 2006, and why for her, fostering good relationships with clients comes from taking care of your inner structure first. What brought you to start Wright

The field of public relations was originally devised to promote influential people like investors, shareholders, and business partners in printed publications and newspapers. Turning to the modern day, PR must keep in sync, focusing on individuals with influential presences online, and connecting these individuals with targeted audiences via social media channels. Here, we talk to Chris

From a bedroom start-up to becoming the PR force behind some of New Zealand’s best entertainment projects, 818 is continuously growing to meet its clients’ needs. Here, we talk to founder and managing director Chris Henry, who gives insight into keeping a PR agency successful. How has 818 evolved since it was founded? When the

Emotion can be a powerful tool in creating brand recognition and loyalty, yet a lot of brands struggle with how to talk to audiences where one wrong move can cause a reputation tailspin. That is where PR comes in. Here we explore the art of turning a standard client message into a real emotional connection

Impact PR have got it sorted when it comes to knowing their audiences. The boutique agency has found a way to stand out in a very saturated market, and in doing so has fostered great client relationships with a host of awards to back up their success. How have PR companies changed the way brands