Kia ora [firstname]

Last week, the theft of more than 12 tonnes of KitKat took off on social media. Media expert Antony Young rounds up this and other global media news in Around the World.

JCDecaux, Dentsu Creative and charity Sea Cleaners have teamed up to combat litter - the worst out of home ads. Read on to see how their new media innovation helps brands understand and respond to litter's negative impact.

On April Fool’s Day, brands including Pak’nSave, Pic’s Peanut Butter and Lewis Road Creamery joined the fun. Click here to read StopPress deputy editor Zahra Shahtahmasebi’s roundup of brand pranks.

Meanwhile, Reach has created a special projects role to focus on one of marketing’s most persistent blind spots - the measurement of physical media.

The NZ Marketing Association has announced new international speakers, two mini workshops and a special reveal for its upcoming #OnSocial26 event. Find out more here.

On the campaign front, Cardrona Alpine Resort lets ski legs do the talking in its latest campaign, made in partnership with The Beards, Together and Thinkerbell.

For more industry news, check out our site here.

Happy reading, and if you have news you’d like to share, email us at editor@stoppress.co.nz.

Have a lovely week, we’ll be back on Friday.

Rachel and the StopPress Team