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| Kia ora [firstname] Mindshare and TVNZ's Seven Sharp are taking Ikea on an epic adventure - a 'Swede As Road Trip', if you will. The Swedish flatpack furniture brand will open its first ever store in Aotearoa at Auckland's Sylvia Park mall on December 4 - but first, it's time to tour to the country, connect with the locals and showcase some of the 7,500-plus range that will soon be available. Click here to read more. Vistar Media managing director APAC Ben Baker shares some tips and tricks to help brands to truly standout this Black Friday. The secret? Use more programmatic out of home, says Baker. Also on the Black Friday theme, locally owned Appliance Outlet is channeling its underdog spirit in a new campaign that uses humour and context to increase brand recall among shoppers. Media expert Antony Young has rounded up the latest in global media news. Among the headlines this week, micro dramas are on the rise; Australia is looking to legislate streaming services to produce and air local content; and a Reuters investigation has revealed Facebook and Instagram are running 15 billion scam ads each day. Global ad-tech company Perion has released its annual DOOH Trends and Predictions for 2026, outlining how digital out of home (DOOH) is evolving. Finally, Publicis Groupe Aotearoa is celebrating as its agencies come together under one roof. The home of Publicis' new connected campus is now located on 34 Sale Street in Auckland CBD. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely week, we'll see you on Friday. Mā te wā, Zahra and the StopPress Team |
| Seven Sharp and Mindshare take Ikea on a ‘Swede As’ road trip | ||||||||||||||||||||||||||||||||||||
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Ikea, the Swedish brand known for its flatpack furniture and meatballs, will open its first store in Aotearoa on December 4 at Sylvia Park. |
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| Publicis Groupe Aotearoa agencies come together under one roof | ||||||||||||||||||||||||||||||||||||
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Publicis Groupe Aotearoa has relocated its Auckland-based agencies and business units into a new home at 34 Sale Street in Auckland Central. |
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