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| Kia ora [firstname] WARC's Future of Media 2026 report forecasts that advertising spend will increase by 9.1% globally this year. Read on to find out what this means for the industry's media planning and buying model. People are now craving live experiences more than ever. Curious Nation's Corinna Homer discusses why events now present a key opportunity for brands. Awards season is kicking off again, with PRINZ and the NPA both announcing the return of their annual ceremonies. Check out the stories for key information, including entry deadlines and dates for the award presentations. Meanwhile, Not Another is leading the brand refresh for Canterbury Rugby; Thompson Spencer is building hype for the City Rail Link; and Hyper is welcoming a new creative director. Our Year in Review 2025 continues with These Guys I Know's Amanda Wilson. Catch up with the other reviews here. Happy reading and if you have news you’d like to share, email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Tuesday. Zahra and the StopPress team |
| Advertisers to spend $150 per person globally in 2026 – WARC | ||||||||||||||||||||||||||||||||||||
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WARC's latest report shows global advertising spend is set to grow 9.1% in 2026 to $1.3 trillion - equivalent to $150 spent on every person. |
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| Hyper boosts creative firepower with new creative director | ||||||||||||||||||||||||||||||||||||
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Independent retail advertising agency Hyper has appointed Paul Bayley as creative director to boost its creative leadership and impact. |
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