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| Kia ora [firstname], Byond's Tony Collins knew his agency's campaign for NZ Cheap Cars would land well - he just never expected just how well. Over the last two months, the car dealership's video content featuring a team of three fictional staff has danced the brand to social media stardom. It's built brand awareness in a typically tough category, says Collins. Meanwhile, Stuff Digital has today announced a major deal that will see Trade Me buy in with a 50% stake. It's the first time CEO Sinead Boucher has brought in an external equity partner since her buyout in 2020. After OOHMAA announced its plan to expand its business, it has a new CEO, Kath Mitchell, formerly general manager of IMANZ. Digital media platform Capsule is celebrating its fifth birthday by opening Capsule Collective, a fund to support freelance journalists and writers in Aotearoa. All this and more below! Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. See you on Friday - mā te wā, Zahra and the StopPress team. |
| Viral reel puts NZ Cheap Cars on the map | ||||||||||||||||||||||||||||||||||||
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At NZ Cheap Cars, you might be surprised at just how low they can go and I'm not just talking about their prices. |
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| DDB and Lotto NZ bare it all in latest ‘Imagine’ campaign | ||||||||||||||||||||||||||||||||||||
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Lotto NZ and DDB are back with their seventh instalment of the ‘Powerball Imagine’ campaign, bringing a shift in tone and storytelling. |
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