Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media.  In a statement issued by Facebook today, these agreements will bring a “new slate of premium journalism, including some previously paywalled content, to Facebook.”   The commercial agreements are subject to the signing full agreement

TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year.  Total revenue was down $3.3 million (1.9 percent) to $175.7 million reflecting the impact of Covid-19 lockdown restrictions on demand for advertising in the early months of the period. Revenue has steadily

The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than 10 percent of the audience maintained visual focus on advertising within social platforms versus 94 percent maintaining focus on the content within those platforms. Consequently, New Zealand marketers are

New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2 million and three percent growth in Operating Earnings Before Interest Tax Depreciation and Amortisation to $67.3 million. NZME CEO Michael Boggs says: “Our team at NZME continued to focus

These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight. Who is it for: Powershop, EightyOne, MBM and Assembly for Powershop Why we like it: We can probably all relate to having a love/hate relationship with our power company,

We’re in Pride month which is something that has been increasingly on-trend for companies and brands to get behind. And we have too. Showing support is as easy as hoisting a flag or whipping up a rainbow logo at the last minute. Meaningful contribution however takes effort, education and an appetite to outgrow your current

MediaWorks has announced the appointment of Rachel Callaghan as the company’s General Counsel. Callaghan, who has recently returned to New Zealand from London where she was Associate General Counsel and Board Director at Centrica Hive, more than 15 years’ private practice experience in the UK, Australia and New Zealand. Prior to her time at Centrica

New Zealand Media and Entertainment has welcomed Mark Copplestone to the role of Commercial Development Manager, based in Christchurch.  Copplestone has most recently held the position of National Sales Director for Stuff NZ and has more than 25 years’ experience leading high-performing sales teams.  Prior to this, he launched InMobi and Groupon in New Zealand

EightyOne has appointed strategist Brendan Sturrock to its growing team in Wellington. Sturrock left New Zealand many moons ago, spending the best part of the past two decades between Paris and London. He started out in account management for regional and global brands at Ogilvy Paris – branching out into strategy one extra passport and

TRACK Aotearoa has kick-started 2021 by appointing Aaron Goldring as Executive Creative Director.  Goldring has recently returned following more than seven years’ experience in the UK, starting with Ogilvy and most recently as Executive Creative Director at ENGINE Creative. Prior to his UK stint, Goldring held creative leadership positions at DDB and Proximity New Zealand.

Created by Saatchi & Saatchi, Toyota New Zealand has released the next phase in their ‘In Crazy We Believe’ campaign celebrating backing ‘a bunch of sailors’ for 29 years. It features a remake of Gnarls Barkley’s hit song ‘Crazy’ by Ladi6, along with existing Emirates Team New Zealand sailing footage, graphics and typography. Andrew Davis,

To support continued growth, PR firm Porter Novelli has announced the appointment of Amber McEwen to the position of Executive Director. Currently corporate affairs director at DB Breweries, McEwen will join the agency’s leadership team working alongside Group Account Director Brad Pogson and reporting to Managing Director Louise Wright-Bush. McEwen has served as DB’s corporate

Auckland-based full service Consumer Behaviour agency, Farrimond has announced the appointment of Amy Cattanach to the newly created position of Creative Director. Cattanach has experience in the retail sector and has spent the better part of 20 years fuelling her creative passion within the advertising industry. She started her career at Y&R NZ, before moving