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  StopPress  

25 February 2025

 
 
Kia ora [firstname],

Yesterday, I took a look at the Government and Tourism NZ's new marketing campaign, Everyone must go!, that took Aotearoa by storm and made global headlines last week, but not for the right reasons. Luckily, Academy Agency has come to the table with a campaign suggestion of their own - read all about it below. Make sure you have a read of Antony Young's global news round up, Stuff Group's new hire and Waka Kotahi's new campaign on drug driving.

Happy reading! And if you have news you’d like to share, let us know. Email editor@stoppress.co.nz.

See you next week - mā te wa,
Zahra and the StopPress team
 
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
 
 

Tourism NZ's new "Everyone must go!" campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

 
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  February 24, 2025
 
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Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact

Media expert Antony Young's global news round up - this week includes Elon Musk's ad spend threat, Changing Faces' inclusivity campaign and Adidas and...

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Stuff Group has appointed media leader Belinda Francis as Head of North Island Markets to drive commercial strategy and operations for Stuff Masthead ...

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Kiwi chicken supplier Inghams has appointed independent media agency Together to handle its media strategy, buying and data services. 

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  February 25, 2025
 
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TBWA\ New Zealand event provides insights into the future of sport

In February, TBWA\New Zealand brought together some of Aotearoa’s leading voices in sport, media, and technology to discuss the evolving landscape o...

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  February 25, 2025
 
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  February 25, 2025
 
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Waka Kotahi tackles drug driving with FCB and MBM

FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.

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  February 24, 2025
 
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Showcasing the best in DOOH excellence: New Zealand’s award-winning campaigns with Perion
 
 

These recent award-winning campaigns demonstrate the power of precision, creativity, and innovation in transforming New Zealand’s DOOH landscape in ...

 
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  February 21, 2025
 
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