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18 November 2025
Kia ora [firstname]
Kiwibank has announced its new agency model, made up entirely of Aotearoa-owned indies, including Special, TRA and DNA. The latest to join the village is media agency Together. Kiwibank's Simon Hofmann says: "We want our agency model to be as ambitious, future-focused and uniquely New Zealand is we are."
New work from AA and Quantum Jump celebrates AA's impressive roadside assistance stats: over five million rescues in the last 10 years, which is broken down to one Kiwi driver every minute. AA has also been awarded gold for the Readers Digest Quality Service in Roadside Assistance for the 10th year in a row.
Kathmandu and Motion Sickness have teamed up with Australian comedy duo The Inspired Unemployed in a campaign for the outdoor retailler's new Trailhead pack. The bag is fully customisable - which has inspired a 60-second "break up story", showing the duo realising that they to go their own way to get the most out of their hiking packs.
ASB's 150th birthday celebrations continue with a new financial literacy campaign aimed at young Kiwis. Kashin the elephant has returned and is helping to arm kids with know-how and confidence when it comes to money.