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| Kia ora [firstname], Did you know that the highest reaching and most engaging billboard is on TVNZ+? The format, known as Ad On Pause, is not new, but it is mighty, connecting with 700,000 people a week, with a median dwell time of 35 seconds. Read on to find out why Ad On Pause is so effective. 📺 These Guys I Know have launched a new content studio, Lightweight Media, which specialises in producing high quality short-form content quickly. It's the counterpart to Heavyweight Media, which the agency launched in 2023, with the debut project, Heavyweight with Dave Letele. Lightweight Media will be run by creative director Ant Farac, the creative mind behind the brand identities of Three, ThreeNow and Newshub. Dish magazine has hit supermarket shelves across the ditch! The bi-monthly magazine, which is the biggest selling food title in Aotearoa, will be available in Coles, Woolworths and IGA stores. Editor Sarah Tuck celebrated the occasion with a guest appearance on Channel 7's breakfast show Sunrise. Before we go, we just want to say: Don't read the story below about Thinkerbell Aotearoa and Jetstar Airways. 👀 Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Tuesday. Mā te wā, Zahra and the StopPress team. |
| NZ’s most showstopping billboard is on TVNZ+ | ||||||||||||||||||||||||||||||||||||
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TVNZ GM of sales Aaron Dawson says: “Simple yet effective messaging works just as well on your TV as it does on a billboard". |
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| Ogilvy ANZ CCO Toby Talbot departs agency | ||||||||||||||||||||||||||||||||||||
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Ogilvy has announced that ANZ chief creative officer Toby Talbot is leaving the agency after more than three and a half years in the role. |
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