Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories in their business, and then use them to radically transform the way they engage with their staff and customers.
We give the mic to the industry's future leaders to hear their thoughts on media, marketing and advertising.
Insight Creative specialises in shaping business stories out the core insights that often lie under the surface. Here's a collection of stories showing how they're helping clients move their businesses forward.
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of self-congratulations as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who – along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots – discussed and debated the results.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
StopPress takes a trip down the country to see who the audiences and agencies are in the Regional Rundown, brought to you by News Works.
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