There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?
Former telco execs James Fisk and Neil Macdonald have hit the ignition switch on a new app for taxi booking called Zoomy, developed by Auckland company Roam. The app goes the extra mile for drivers and approved taxi organisations, showing them in real time how many calls they’ve received, response times and feedback from users.