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Federation wins Zoetis account
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
A sand artist, a rural recreationist, some see-through beasts and a wild man walk into a bar…
There’s gold in them thar hills and the rural sector is still the undoubted engine of the New Zealand economy, but agricultural clients aren’t generally regarded as being particularly creatively rewarding for the shiny arsed agency folk and the vast majority of campaigns for rural products tend to stick to a tried, true and fairly bland formula. So Special Group has tried to add some humour to the mix with its ‘Prevention is better than cure’ campaign for Zoetis’ Teat Seal that shows what farmers could be doing instead of dealing to mastitis.