Browsing: ZM

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ZM’s Cam Mansel on its Snapchart and the morphing nature of radio
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Counting down the music charts has long been a feature of many radio stations, with listeners calling and txting in their favourite. In more recent years we’ve seen that voting adopt social media and now, ZM is taking that to the next level by only taking votes through Snapchat in its new Snapchart show. We talk to host Cam Mansel about connecting with listeners on a one-to-one level and bringing radio into the modern media mix.

News
TRN launches Auckland radio station, extends ZM brand onto TV
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TRN has announced the launch of a new Auckland-based radio station and the extension of the ZM radio brand onto TV in the same week that MediaWorks is set to unveil the Edge TV. We chatted to chief content officer Dean Buchanan about these moves. PLUS: Radio Sport relegated to AM and TRN crashes The Edge TV launch party.

News
Stepping out of radio’s dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery
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At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.

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ZM and Pride & Joy collaborate to kickstart career of a ‘remarkable unemployee’
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ZM, part of The Radio Network (TRN), has teamed up with ice cream franchise Pride & Joy to give a $30,000 franchise opportunity to a lucky New Zealander, who shows the drive and determination necessary to run a successful business. Pride and Joy co-founders James Coddington and Tony Balfour say that they are focused on providing opportunities for remarkable people among today’s unemployed and underemployed.

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Baffling billboards
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Outdoor media owners often claim that one of the main strengths of their medium is that ads are not sandwiched between content and can’t easily be ignored. That’s undoubtedly a positive thing if it’s a good ad, but what if they’re not?

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Passion for anthropological evidence gathering results in obligatory Harlem Shake post
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Memery is a fickle mistress. One day you’re hot, one day you’re supplanted by people tipping milk over their heads for no apparent reason. And, generally speaking, you know a meme is close to death’s door when people in offices start partaking (or, in the case of flash mobs, when companies implement them as the experiential aspect of a campaign). Given there’s a website dedicated to agencies around the world that have embraced what the kids are calling the Harlem Shake, and given practically every media outlet in the world has collected some of the best efforts, it’s quite possibly in its last throes, but we couldn’t resist the pull of the thrust, so here’s our obligatory post showing local business folk indulging in weird, bacchanalian behaviour.