Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
Browsing: Zespri
Opinion
A Rockit a day? Why it pays to brand fresh produce
News
Rebrands of our time: the good, the bad and the unintentionally entertaining
With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.
News
Classy kiwifruit crisis management takes top honour at 2011 PRINZ awards
Melanie Palmer
The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
News
Pyar! New locations! New titles! Media Mingling! Kiwifruit!
A virtual e-cornucopia of comings, goings, changes, movements, postings and various new things compiled to belatedly celebrate the long-awaited departure of summer.