articles tagged 'ZenithOptimedia'

From sunrise to sunset: Wither Hills goes digital to show off its range and the landscape it hails from—UPDATED

  • Advertising
  • May 19, 2016
  • StopPress Team
From sunrise to sunset: Wither Hills goes digital to show off its range and the landscape it hails from—UPDATED

Marlborough winery, Wither Hills has launched a multifaceted campaign (with input from DDB, Young & Shand and ZenithOptimedia) designed to inform consumers that Wither Hills is more than a name, it’s a place where wine is "Made beautifully".

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Media experts say NZME-Fairfax merger would make commercial sense

  • Media
  • May 11, 2016
  • Damien Venuto
Media experts say NZME-Fairfax merger would make commercial sense
Kath Watson, Alex Lawson and Adrian Pickstock see commercial potential in the move.

This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.

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Movings/Shakings: 26 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 26, 2016
  • StopPress Team
Movings/Shakings: 26 January

Industry happenings at TVNZ, Facebook, Icebreaker, ZenithOptimedia and Red Balloon.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

End of days? Alex Lawson on whether the robots are coming to take our jobs

  • Media
  • December 9, 2015
  • Alex Lawson
End of days? Alex Lawson on whether the robots are coming to take our jobs
(Image credit: Eddie Monotone)

The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play in media.

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Movings|Shakings: 24 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 24, 2015
  • StopPress Team
Movings|Shakings: 24 April

Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

  • Awards
  • April 24, 2015
  • Damien Venuto
Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.

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ZenithOptimedia’s ten predicted techno-marketing trends of 2015

  • Technology
  • February 24, 2015
  • StopPress Team
ZenithOptimedia’s ten predicted techno-marketing trends of 2015

ZenithOptimedia has released its latest consumer insights report containing its predicted top ten trends for 2015, with a main overall trend appearing to be the use of technology to create powerful, personalised experiences for consumers.

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ZenithOptimedia downgrades adspend growth predictions thanks to print declines

  • Advertising
  • December 12, 2014
  • StopPress Team
ZenithOptimedia downgrades adspend growth predictions thanks to print declines

The forecast for print adspend in 2015 and 2016 is rainy with a chance of bankrupt, according to ZenithOptimedia's new Advertising Expenditure Forecast. And that's led to a downgrade in its estimated total spend.

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Steinlager stops some of a nation with Trubridge dive

  • Advertising
  • December 5, 2014
  • StopPress Team
Steinlager stops some of a nation with Trubridge dive

William Trubridge didn't quite manage to break his own free-diving world record on Wednesday morning. But, with the help of a big push from Steinlager and a live broadcast from TVNZ, he did manage to get plenty of New Zealanders watching the attempt on Breakfast.

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Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

  • Sponsorship
  • December 2, 2014
  • StopPress Team
Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

Since it launched its 'Born to Defy' campaign back in July, Steinlager has done a good job of drawing attention to its new ambassador William Trubridge—and the sport of freediving—through a combination of TV ads, outdoor ads, snazzy websites, special elevators, in-bar activations, PR coverage, social media action, promotion via TVNZ and a bit of content marketing. And as he gets set to submerge 102m and break the world record, Steinlager's still trying to drum up support and viewership for the live broadcast tomorrow at 7.50am on Breakfast.

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Mediacom wins out over ZO in Nestlé's Australasian review

  • Media
  • October 17, 2014
  • StopPress Team
Mediacom wins out over ZO in Nestlé's Australasian review

Mediacom won the grunty Fonterra business off OMD a few months back and now it will be taking on another big food account after Nestlé handed its Australasian media business to Groupm.

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What Pandora, Spotify and iHeartRadio are doing for a cut of online (and mobile) ad spend

  • Didge
  • September 11, 2014
  • Damien Venuto
What Pandora, Spotify and iHeartRadio are doing for a cut of online (and mobile) ad spend

References to the rapid growth of online and mobile ad spend in the industry have been so ubiquitous in recent months that they've become something of a media cliché. And with this growth in revenue has come an inevitable attempt on the part of online media owners to get a piece of this burgeoning pie. And nowhere is this more evident than in the online radio market, which, despite its relative infancy in the local market, is starting to catch the attention of Kiwi advertisers due to its resonance with the mobile-hungry youth market. So, given that there have been some interesting moves made by the major players, StopPress decided to take a look at what they're doing to get in on the action.

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The ad blocker threat: what media owners are doing to stop ad avoidance

  • Didge
  • July 9, 2014
  • Damien Venuto
The ad blocker threat: what media owners are doing to stop ad avoidance

In the traditional media channels, advertising couldn't be avoided. When viewers listened to a radio broadcast or watched a television show, ads were an inevitable part of the experience and often provided a momentary break to run to the bathroom or make a cup tea. But with the growing tendency of online viewing, this coerced ad-watching is no longer a given. Simple software downloads, such as AdBlock, now give viewers direct access to the content that they want to watch. So what are media owners doing to protect their advertising?

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Starcom loses its wings to Lassoo—UPDATED

  • Media
  • February 10, 2014
  • Damien Venuto
Starcom loses its wings to Lassoo—UPDATED

In August last year, Middle East Campaign reported that Havas Media had won the global media account for Emirates from Starcom MediaVest Group. This change now seems to have rippled into the Kiwi market, as Emirates has confirmed the move of its New Zealand media business from Starcom to Lassoo. Updated with a comment from Lassoo director Anna St George.

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ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

  • Media
  • May 28, 2013
  • Ben Fahy
ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.

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