House of Travel has teamed up with Colenso BBDO, Exit Films and ZenithOptimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.
Marketing, advertising & media intelligence
For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning 'Agency of the Year'. Here’s a rundown of the NZ wins.
ZenithOptimedia (ZO) has released its June 2014 Global Ad Expenditure Forecast, and it predicts that over the next two years the online channel will overtake TV as the medium where advertisers spend the most money. In addition to this, the report also analyses of how the Kiwi market is likely to compare internationally.
Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.
ZO moves up the road, Bauer moves up the hill, The Sweet Shop's new tech head, Robert Munro goes back to his agency roots, Justin Flitter joins Aamplify, Shaun Pettigrew joins Collective Force, new hire for Heyrex, NZ Reseller News is reborn online and Mi9 adds one to the pile.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The closure and voluntary liquidation of Publicis Mojo that was announced just before Christmas last year came as a shock—to the employees, to Mojo clients and to the industry as a whole. And in his many years in the ad business Graeme Wills, the ex-chairman of Publicis Mojo Australia and New Zealand and head of new agency Joy, claims he's never seen a company behave as unprofessionally, nastily and cynically as Publicis Groupe has during this saga.
There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.
ZenithOptimedia has once again gazed into its crystal ball and released its global adspend forecasts, including predictions for the New Zealand media marketplace. And both the global and local trends make for interesting reading.
...as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn.