Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
What Facebook’s news feed change means for marketers
Zavy signs deal with DataSift, accesses Facebook user data to help brands
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.