Browsing: Z

Opinion
The Year in Review: Annie Dow and Jenny McMillan
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Dow Design is on a mission to prove the commercial value of good design. And with a win in the TVNZ-NZ Marketing Awards for Fonterra, a finalist in the new Best Effect Award for Hellers, a number of big redesigns for big FMCG brands, it seems to be doing a good job of it. Founder Annie Dow and business development director Jenny McMillan speak their piece.

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The Year in Review: Charlotte Findlay
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It’s been a rough ride, and with the whiff of restructure in the air, there will undoubtedly be a bit more roughness to come. But Telecom has steadied the ship in 2012 and, with Jason Paris at the helm and a resurgent Saatchi & Saatchi helping to create one of the best campaigns of the year, it is starting to get back on the goodfoot from a brand and storytelling point of view. Head of brand and insights Charlotte Findlay takes the stage.

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Retail & Emerging Business/New Brand: Z Energy
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Buy the assets of one of the world’s most respected brands. Then throw that brand equity on the scrapheap and start from scratch. Sounds like a recipe for disaster, but for Z energy, the decision to create a new, more localised, customer-centric brand was a master-stroke.

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Special effects at the Best Awards
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A humane possum trap and a power company that taught people to like them are among the seven finalists in the inaugural Best Effect award to be announced at the Best Design Awards on 5 October.

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From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
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2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

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Z kids say the darndest things
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As Sir Peter Blake often said, if it’s not hard, it’s not worth doing. And there’s no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z’s latest campaign by Assignment Group and Exposure’s Kevin Denholm.