Browsing: Z Energy
Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW and what he’s learned from sessions and seminars as well as the people he’s met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.
Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.
Z Energy has confirmed to StopPress that its creative account is currently undergoing a review process, which includes a pitch involving several parties.