Browsing: Z Energy

News
Z Energy and its staff are all smiles, winning the March Ad Impact Award
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We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

News
Taking a stand?
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While New Zealanders are up in arms about Wicked Campers offensive vans, Z Energy might be the first to rise up and take action.

News
Z Energy continues its sustainability push
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Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.

Opinion
Talking it up: why communications make reputations
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Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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