Industry happenings at iProspect, Spark PHD, Union Digital, Yukfoo and Ambient Group.
Browsing: Yukfoo
A doffing of this week’s cap to Skinny, TVNZ, James Hardie and Red Bull.
When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.
Yukfoo is now in its teens and all the pimply awkwardness it implies. To celebrate, the studio has released a showreel of its earliest works – including this infamous bunny-laden piece for Vodafone New Zealand.
Commercials for soft drinks often show that by drinking them, you’re likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally “reveal the truth behind the facade and bravado of misspent youth” in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo’s Anders Schroder.
Ogilvy’s ode to the magical, wonderful pig, Lisa Carrington’s gentle encouragement for Southern Cross and Sorted’s closure of the loop reach the dais.
Sorted’s ‘Think, Shrink and Grow’ money management cycle, which was intended to up the engagement and become the financial equivalent of ‘Slip, Slop, Slap’, kicked off in March last year. And now the circle is complete, with the last phase of the campaign showing its animated spokesmouse encouraging Kiwis to ‘grow’ their money.
Sorted’s shrinkage, RadioLive’s fly on the wall approach, ASB’s Facebook in real life tomfoolery and TV3’s Olympics promo take the TVC title this week.
The wise mouse from sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now. But in March the campaign took a different tack by upping the engagement rather than just driving traffic to the website. And the second part of its three part financial education campaign aims to highlight the ways Kiwis can better manage their debt.