articles tagged 'Y&R'

Paramount Pictures partners with Snapchat to turn New Zealanders into Transformers

  • Advertising
  • June 29, 2017
  • StopPress Team
Paramount Pictures partners with Snapchat to turn New Zealanders into Transformers

Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.

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Cannes Lions 2017: highlights from days six and seven

  • Awards
  • June 26, 2017
  • StopPress Team
Cannes Lions 2017: highlights from days six and seven

As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.

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Cannes Lions 2017: highlights from day five

  • Awards
  • June 23, 2017
  • StopPress Team
Cannes Lions 2017: highlights from day five

DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

‘The McWhopper’ strikes again: Y&R picks up Grand Effie win in New York

  • Awards
  • June 6, 2017
  • StopPress Team
‘The McWhopper’ strikes again: Y&R picks up Grand Effie win in New York

While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.

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Civil Defence urges New Zealanders to 'get gone' if the shake is 'long and strong'

  • Advertising
  • January 19, 2017
  • Jihee Junn
Civil Defence urges New Zealanders to 'get gone' if the shake is 'long and strong'

We all (hopefully) know the drill to ‘drop, cover, hold’ in the event of an earthquake, but what about in the risk of a deadly tsunami? Civil Defence director Sarah Stuart-Black discusses the story behind their latest pithy catchphrase ‘Long or Strong, Get Gone’, and why post-Kaikoura earthquake was the best time to launch it.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads of the Week: 29 November

  • TVC of the week
  • November 29, 2016
  • StopPress Team
Ads of the Week: 29 November

Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.

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She’s no Tinker Bell: HPA enrols a cheeky tooth fairy for dental health campaign

  • Advertising
  • November 24, 2016
  • StopPress Team
She’s no Tinker Bell: HPA enrols a cheeky tooth fairy for dental health campaign

Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s latest crusade against cavities.

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Ads of the week: 15 November

  • TVC of the Week
  • November 15, 2016
  • StopPress Team
Ads of the week: 15 November

Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.

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The Co-operative Bank puts Kiwi kids to the test—UPDATED

  • Advertising
  • November 14, 2016
  • StopPress Team
The Co-operative Bank puts Kiwi kids to the test—UPDATED

The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have

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Ads of the week: 27 September

  • TVC of the Week
  • September 27, 2016
  • StopPress Team
Ads of the week: 27 September

Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.

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Cigna takes inspiration from Rube Goldberg to roll out its insurance options

  • Advertising
  • September 27, 2016
  • StopPress Team
Cigna takes inspiration from Rube Goldberg to roll out its insurance options

Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.

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Grant Maxwell farewells Y&R after 19 years, takes up a new role at Uprise Digital—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • June 30, 2016
  • StopPress Team
Grant Maxwell farewells Y&R after 19 years, takes up a new role at Uprise Digital—UPDATED

After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.

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Cannes day four: Y&R picks up its second Grand Prix and NZ agencies come away a few Lions heavier

  • Awards
  • June 23, 2016
  • StopPress Team
Cannes day four: Y&R picks up its second Grand Prix and NZ agencies come away a few Lions heavier

Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.

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The Co-operative Bank 'put-pockets' unknowing Aucklanders, raises awareness of its rebate scheme

  • Advertising
  • June 16, 2016
  • StopPress Team
The Co-operative Bank 'put-pockets' unknowing Aucklanders, raises awareness of its rebate scheme

The Co-operative Bank, with Y&R, is celebrating its 'Happy Rebate Day' with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank's $2.1 million rebate.

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Microsoft spruiks its Surface Book by letting creativity thrive and providing relief from the daily grind

  • Advertising
  • June 7, 2016
  • Erin McKenzie
Microsoft spruiks its Surface Book by letting creativity thrive and providing relief from the daily grind

Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.

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