Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.
Marketing, advertising & media intelligence
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
We all (hopefully) know the drill to ‘drop, cover, hold’ in the event of an earthquake, but what about in the risk of a deadly tsunami? Civil Defence director Sarah Stuart-Black discusses the story behind their latest pithy catchphrase ‘Long or Strong, Get Gone’, and why post-Kaikoura earthquake was the best time to launch it.
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s latest crusade against cavities.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
The Co-operative Bank, with Y&R, is celebrating its 'Happy Rebate Day' with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank's $2.1 million rebate.
Microsoft spruiks its Surface Book by letting creativity thrive and providing relief from the daily grind
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.