Today Y&R announced that Peter Bosilkovski has been appointed as regional chief executive officer for Australia and New Zealand.
Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.
Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.
Meadow Fresh and Y&R are having some fun with the launch of a Greek yoghurt by asking: ‘is it good enough for Gwyneth?’.
Arnott’s has rolled out the epic finale of its ‘Apoloclypse Steve Hansen’ campaign that plays out in a bizarre, action-packed short film by Y&R.
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
We all (hopefully) know the drill to ‘drop, cover, hold’ in the event of an earthquake, but what about in the risk of a deadly tsunami? Civil Defence director Sarah Stuart-Black discusses the story behind their latest pithy catchphrase ‘Long or Strong, Get Gone’, and why post-Kaikoura earthquake was the best time to launch it.
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s new crusade.
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.