Movings & Shakings
Fleur Head to join Y&R Wellington office
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
Browsing: Y&R Wellington
Movings & Shakings
Movings|Shakings: 2 May
Industry moves and shakes at Y&R Wellington, Whybin\TBWA, Trade Me, Tangible Media, Mango, Mediacell and ADK.
News
EQC and Y&R hit controversy head-on with new campaign
Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.
News
Tuatara comes to fans’ rescue with alternative All Blacks strip
There have been a few savvy campaigns capitalising on the RWC without breaking the rules around sponsorship recently. And there have also been a few campaigns trying to capitalise on the own goals scored by adidas and Telecom. This ‘interactive’ print ad for Tuatara beer by Y&R Wellington cleverly combines the two.