articles tagged 'Y&R NZ'

Burger King and Y&R NZ engage in a bit of peaceful extortion, challenge McDonald's to put down its spatula and back the McWhopper

  • Marketing
  • August 27, 2015
  • Ben Fahy
Burger King and Y&R NZ engage in a bit of peaceful extortion, challenge McDonald's to put down its spatula and back the McWhopper

Co-branding is fairly common practice in marketing and it pretty much always involves complementary brands, rather than direct competitors. But Burger King global and Y&R NZ are taking the idea of co-opetition much further and challenging McDonald’s to celebrate Peace Day by asking it to join forces and create the McWhopper.

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Land Rover's moving pictures

  • PopPress
  • July 2, 2015
  • StopPress Team
Land Rover's moving pictures

As mobile phone technology has improved, there have been quite a few films and ads (like Bentley and Apple) made on them. But Land Rover and Y&R New York have taken it a step further recently with its 5 x 5 film project.

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Cannes day one: Colenso picks up gongs across all categories, DDB and Y&R also among winners

  • Awards
  • June 23, 2015
  • StopPress Team
Cannes day one: Colenso picks up gongs across all categories, DDB and Y&R also among winners

Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO's 'Breast Cream' campaign developed for Skinfoods and the NZ Breast Cancer Foundation.

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TVNZ-NZ Marketing Awards 2015
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Brake and Y&R engineer some emotional reunions to draw attention to the impact of dangerous driving

  • Advertising
  • May 19, 2015
  • StopPress Team
Brake and Y&R engineer some emotional reunions to draw attention to the impact of dangerous driving

The ageing process is an area of fascination for many (as evidenced by a recent Getty Images campaign showing the ravages of time on four celebrities). And Y&R found some success with its last reunion campaign for Land Rover. So in a powerful illustration of the fact that that crashes don't just cost lives, they can take futures, road safety charity Brake, Y&R NZ and Weta Digital brought some joy to five grieving families by showing what young crash victims would look like if they hadn't been taken early.

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Movings/Shakings: 6 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 6, 2015
  • StopPress Team
Movings/Shakings: 6 March

Industry happenings at Clemenger, Y&R NZ, Tourism NZ, News Works, Seven Sharp, 95bFM, 8, NZRetail and eStar.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Land Rover and Y&R's story of love found, lost, restored and reunited dishes up a dose of the feels, gains international attention

  • Marketing
  • February 16, 2015
  • Ben Fahy
Land Rover and Y&R's story of love found, lost, restored and reunited dishes up a dose of the feels, gains international attention

Car brands love stunts, as evidenced by this cracker from Ford in the US. And car brands also love restoring old models/pimping out new ones, as evidenced by Holden's 60th campaign and the bespoke Toyota Hiluxes created for Willie Apiata and Matt Watson. But Land Rover New Zealand and Y&R NZ have combined the two in a clever campaign that has brought joy to the hearts of many—and presumably some jealously to the hearts of those who wish it had happened to them. And there's a special connection, as one of the recipients, Will Radford, is my tin-arse brother in law.

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Year in Review: Steve Kane, Y&R

  • Year in Review, brought to you by Font
  • December 22, 2014
  • StopPress Team
Year in Review: Steve Kane, Y&R

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Steve Kane, managing director of Y&R NZ, thought about 2014.

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Fair Go experiences the perils of live TV as Specsavers wins best ad, Cigna gets the wooden spoon

  • Advertising
  • November 18, 2014
  • Damien Venuto
Fair Go experiences the perils of live TV as Specsavers wins best ad, Cigna gets the wooden spoon

Live TV is challenging enough when filmed in a fully equipped studio. And as the Fair Go team illustrated last night, it's even more difficult when produced in the Spark Atrium with a live audience in attendance. Here's a rundown of how the event went.

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When safety meets sucking up: Y&R's double whammy for the Fire Service

  • Advertising
  • November 3, 2014
  • Ben Fahy
When safety meets sucking up: Y&R's double whammy for the Fire Service

After M&C Saatchi closed its doors, Whybin\TBWA has been looking after the Fire Service's business. Now it's looking for a more permanent partner and, in an unusually forward move, Y&R has showed its stripes very publicly by producing a blasting season PSA that advocates fire awareness.

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TVCs of the Week: 8 July

  • TVC of the Week
  • July 8, 2014
  • StopPress Team
TVCs of the Week: 8 July

The 21-gun salute applauds the efforts of the Electricity Authority, Sky TV and Steinlager.

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Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

  • Advertising
  • July 8, 2014
  • StopPress Team
Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

Y&R NZ has picked up where FCB left off by launching its first campaign for What'sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

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Art meets advertising: Y&R commissions LA artist for new Blunt campaign

  • Advertising
  • June 30, 2014
  • StopPress Team
Art meets advertising: Y&R commissions LA artist for new Blunt campaign

The debate as to whether advertising is art isn't new. The lines between these two disciplines are so blurred that Proctor and Gamble has donated over 5,000 of its advertisements (dating back to 1882) to the Smithsonian's National Museum of American History. And now, Y&R NZ has further contributed to the conflation of these disparate worlds by commissioning well-known and well-moustached LA artist Michael C Hsiung to illustrate the imagery for a new range of posters for a Blunt Umbrellas campaign.

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Cannes 2014: FCB flies solo in Mobile category

  • Cannes Lions
  • June 17, 2014
  • StopPress Team
Cannes 2014: FCB flies solo in Mobile category

New Zealand's hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its 'Food Photos Save Lives' campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).

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Very native advertising: Schick and Y&R aim to tame feral faces

  • Advertising
  • June 3, 2014
  • StopPress Team
Very native advertising: Schick and Y&R aim to tame feral faces

The growing popularity of facial coverings among certain sections of the male populous has led some to predict we have now reached 'peak beard', where the more beards there are, the less appealing they become. If so, that's good news for the razor makers who sell the tools required for proper beard maintenance. And Schick and Y&R have attempted to push that anti-beard agenda by showing a series of men who have quite literally gone feral as part of a campaign for its new Hydro Groomer.

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Movings/Shakings: 20 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2014
  • StopPress Team
Movings/Shakings: 20 May

Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.

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