Browsing: Y&R NZ

News
Horse’s Mouth: Josh Moore, Y&R NZ
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Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.

News
Kiwi agencies win two Titanium Lions
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Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.

News
Land Rover’s moving pictures
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As mobile phone technology has improved, there have been quite a few films and ads (like Bentley and Apple) made on them. But Land Rover and Y&R New York have taken it a step further recently with its 5 x 5 film project.

News
Cannes day one: Colenso picks up gongs across all categories, DDB and Y&R also among winners
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Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO’s ‘Breast Cream’ campaign developed for Skinfoods and the NZ Breast Cancer Foundation.

News
Brake and Y&R engineer some emotional reunions to draw attention to the impact of dangerous driving
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The ageing process is an area of fascination for many (as evidenced by a recent Getty Images campaign showing the ravages of time on four celebrities). And Y&R found some success with its last reunion campaign for Land Rover. So in a powerful illustration of the fact that that crashes don’t just cost lives, they can take futures, road safety charity Brake, Y&R NZ and Weta Digital brought some joy to five grieving families by showing what young crash victims would look like if they hadn’t been taken early.

News
Land Rover and Y&R’s story of love found, lost, restored and reunited dishes up a dose of the feels, gains international attention
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Car brands love stunts, as evidenced by this cracker from Ford in the US. And car brands also love restoring old models/pimping out new ones, as evidenced by Holden’s 60th campaign and the bespoke Toyota Hiluxes created for Willie Apiata and Matt Watson. But Land Rover New Zealand and Y&R NZ have combined the two in a clever campaign that has brought joy to the hearts of many—and presumably some jealously to the hearts of those who wish it had happened to them. And there’s a special connection, as one of the recipients, Will Radford, is my tin-arse brother in law.

Opinion
Year in Review: Steve Kane, Y&R
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In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2014.

News
Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates ‘What’s my number’
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Y&R NZ has picked up where FCB left off by launching its first campaign for What’sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

News
Art meets advertising: Y&R commissions LA artist for new Blunt campaign
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The debate as to whether advertising is art isn’t new. The lines between these two disciplines are so blurred that Proctor and Gamble has donated over 5,000 of its advertisements (dating back to 1882) to the Smithsonian’s National Museum of American History. And now, Y&R NZ has further contributed to the conflation of these disparate worlds by commissioning well-known and well-moustached LA artist Michael C Hsiung to illustrate the imagery for a new range of posters for a Blunt Umbrellas campaign.

News
Cannes 2014: FCB flies solo in Mobile category
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New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).

News
Very native advertising: Schick and Y&R aim to tame feral faces
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The growing popularity of facial coverings among certain sections of the male populous has led some to predict we have now reached ‘peak beard’, where the more beards there are, the less appealing they become. If so, that’s good news for the razor makers who sell the tools required for proper beard maintenance. And Schick and Y&R have attempted to push that anti-beard agenda by showing a series of men who have quite literally gone feral as part of a campaign for its new Hydro Groomer.