Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
Browsing: Y&R NZ
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
Y&R NZ has developed a new campaign that features a trio of talking babies that take Kraft Heinz’s infant food pouches through a thorough interrogation process.
Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
The sex talk is a dreaded part of any teenager’s life however, the alcohol talk isn’t great either according to the new Cheers campaign by Y&R, which aims to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here’s a rundown of who won what.
From handjob karaoke to human tetris to the crazy screaming man, the Japanese are renowned for making some pretty mad TV. And now that madness has come to New Zealand, with Japanese variety/documentary show Unbelievable finding inspiration in Land Rover and Y&R’s Valentine’s Day campaign from earlier this year.
Co-branding is fairly common practice in marketing and it pretty much always involves complementary brands, rather than direct competitors. But the Burger King global and Y&R NZ are taking the idea of co-opetition much further and challenging McDonald’s to celebrate Peace Day by asking it to join forces and create the McWhopper.
Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO’s ‘Breast Cream’ campaign developed for Skinfoods and the NZ Breast Cancer Foundation.
The ageing process is an area of fascination for many (as evidenced by a recent Getty Images campaign showing the ravages of time on four celebrities). And Y&R found some success with its last reunion campaign for Land Rover. So in a powerful illustration of the fact that that crashes don’t just cost lives, they can take futures, road safety charity Brake, Y&R NZ and Weta Digital brought some joy to five grieving families by showing what young crash victims would look like if they hadn’t been taken early.
Car brands love stunts, as evidenced by this cracker from Ford in the US. And car brands also love restoring old models/pimping out new ones, as evidenced by Holden’s 60th campaign and the bespoke Toyota Hiluxes created for Willie Apiata and Matt Watson. But Land Rover New Zealand and Y&R NZ have combined the two in a clever campaign that has brought joy to the hearts of many—and presumably some jealously to the hearts of those who wish it had happened to them. And there’s a special connection, as one of the recipients, Will Radford, is my tin-arse brother in law.
Live TV is challenging enough when filmed in a fully equipped studio. And as the Fair Go team illustrated last night, it’s even more difficult when produced in the Spark Atrium with a live audience in attendance. Here’s a rundown of how the event went.
After M&C Saatchi closed its doors, Whybin\TBWA has been looking after the Fire Service’s business. Now it’s looking for a more permanent partner and, in an unusually forward move, Y&R has showed its stripes very publicly by producing a blasting season PSA that advocates fire awareness.
Y&R NZ has picked up where FCB left off by launching its first campaign for What’sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.
The debate as to whether advertising is art isn’t new. The lines between these two disciplines are so blurred that Proctor and Gamble has donated over 5,000 of its advertisements (dating back to 1882) to the Smithsonian’s National Museum of American History. And now, Y&R NZ has further contributed to the conflation of these disparate worlds by commissioning well-known and well-moustached LA artist Michael C Hsiung to illustrate the imagery for a new range of posters for a Blunt Umbrellas campaign.
New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
The growing popularity of facial coverings among certain sections of the male populous has led some to predict we have now reached ‘peak beard’, where the more beards there are, the less appealing they become. If so, that’s good news for the razor makers who sell the tools required for proper beard maintenance. And Schick and Y&R have attempted to push that anti-beard agenda by showing a series of men who have quite literally gone feral as part of a campaign for its new Hydro Groomer.