Browsing: Y&R Media
In the wake of Y&R Media’s rebrand to Y&R Engage, we sit down with national general manager Nicky Greville to reflect on the past year, her time in the industry and where improvements can be made.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
Whether it’s QR codes aimed at vetting tattoo artists, Goodby Silverstein’s work4rich.com, or BBH’s take on graduate recruitment, those in the persuasive arts often walk their talk and try to create interesting recruitment campaigns. And Y&R Media did just that last night at The Beacons with some WiFi jiggery pokery.