articles tagged 'YouTube'

The Compendium: 5 December

  • PopPress
  • December 5, 2014
  • StopPress Team
The Compendium: 5 December

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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All of the annoying pop songs of 2014 made into one damn good mashup

  • PopPress
  • December 4, 2014
  • StopPress Team
All of the annoying pop songs of 2014 made into one damn good mashup

If you don't like Iggy Azalea, Lil John or Maroon 5 but love a good mashup, we have got just the thing.

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Music to your eyes: Australasia's most-watched music videos

  • Video
  • December 4, 2014
  • StopPress Team
Music to your eyes: Australasia's most-watched music videos

Spotify recently admitted that YouTube is the world's biggest music streaming service. And many of the most popular music videos can be found on the Vevo channel. So, as is the custom at this time of year, it's crunched its annual numbers and released a top ten list of the most-watched music videos across Australia and New Zealand in 2014.

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Coke continues YouTube collaboration with launch of Kiwi version of 'colour your summer'

  • Advertising
  • December 3, 2014
  • Damien Venuto
Coke continues YouTube collaboration with launch of Kiwi version of 'colour your summer'

In November, Jamie Curry orchestrated a treasure hunt in Sydney as part of the #colouryoursummer campaign, which Coca-Cola has launched in an effort to get millennials thirsty over the warmer months. And this campaign has now also spread across to this side of the ditch, with the launch of the Kiwi version. And in continuing the trend of collaborating with YouTube personalties, Coca-Cola Oceania has announced that two up-and-coming Kiwi vloggers will also create videos for the local campaign.

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IT company jumps truck over F1 car, ups cool quota in the process

  • PopPress
  • December 2, 2014
  • StopPress Team
 IT company jumps truck over F1 car, ups cool quota in the process

How does one make a IT storage hardware solutions and cloud computing company look cool? How about sponsoring a giant truck to jump a speeding Formula 1 car, setting a world record in the process?

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Wipeout groans: Mountain Dew turns the camera on the watchers

  • Advertising
  • November 28, 2014
  • StopPress Team
Wipeout groans: Mountain Dew turns the camera on the watchers

In both surfing and skateboarding culture, a harmonic groan often accompanies a wipeout. Whether it's a group of pros waiting in the channel at Teahupo'o or a few mates just having a bowl session at the local skate park, this groan serves as a salute to the fallen. And the more severe the wipeout, the more animated and pronounced the reaction from the specators on the sideline.

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A YouTube trailer for a book

  • PopPress
  • November 27, 2014
  • StopPress Team
A YouTube trailer for a book

It's not often, especially not in the digital age, for a trailer to accompany the publication of book. However, for the release of 'Surviving Middle School,' a tongue-in-cheek guide for young girls, writer David McGrail has gone all out by commissioning the production of a three-minute clip, which gives a hyperbolic glimpse at what happens when school girls make the wrong choices.

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Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

  • Advertising
  • November 27, 2014
  • Damien Venuto
Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

With a total of 1.2 million subscribers across the world, the Kiwi vlogger Jamie Curry (of Jamie's World) is one of only two New Zealanders to meet the YouTube star threshold of having more than a million subscribers. And her resonance with 13- to 24-year-olds recently caught the attention of Coca-Cola Australia, leading the drinks company to collaborate with the teen on the 'Colour your summer' campaign.

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Honda re-imagines split-screen storytelling

  • PopPress
  • November 4, 2014
  • StopPress Team
Honda re-imagines split-screen storytelling

The bar for long-form advertising on YouTube has been raised by the ambitious projects several major brands over the last few years. Guinness, Chipotle, Johnnie Walker and Chanel No 5 have all commissioned the development of creative projects that seemingly conflate the disparate worlds of advertising and entertainment. And recently, when Honda released a series of teasers for its upcoming campaign, it seemed as though the online community would be treated to another online advert posing as a short story. But, what we got was something quite different.

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YouTube in slow-motion

  • PopPress
  • October 23, 2014
  • StopPress Team
YouTube in slow-motion

YouTube is continuing to push the massive appeal of its online personalities and the possibilities that exist for advertisers to get involved with them as part of its Google Preferred plan. Last year, it took to TV in the US to promote the channel with ads featuring Michelle Phan, Bethany Mota and Rosanna Pansino and it followed that up with ads starring Epic Rap Battles of History and Vice News. Now it's employed the services of The Slow Mo Guys, who have 4.5 million subscribers and have clocked more than 438 million views of their videos to date.

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Attracting a digital audience: New Zealand's top ten YouTube channels

  • Advertising
  • October 20, 2014
  • Damien Venuto
Attracting a digital audience: New Zealand's top ten YouTube channels

Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.

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Chanel No 5 embraces creative madness

  • PopPress
  • October 17, 2014
  • StopPress Team
Chanel No 5 embraces creative madness

A number of premium brands are starting to take advantage of longer-form benefits of using YouTube as an advertising channel as recently seen with Guinness' 'Sapeurs' mini-documentary, Corona's short surf films and Johnnie Walker's 'The Gentleman's Wager'. As illustrated in each of these videos, brand dollars can translate into high production videos, which are entertaining despite falling into the advertising category. Having seen its branding counterparts enjoy success on YouTube through longer form content, Chanel No 5 has recently commissioned Baz Luhrmann to direct a short film, and the result steps very close to the line of utter madness.

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StopPress at Brandcast: YouTube wants brands to collaborate with its stars

  • Advertising
  • October 17, 2014
  • Damien Venuto
StopPress at Brandcast: YouTube wants brands to collaborate with its stars

On 15 October, StopPress attended Google's Brandcast event in Sydney, and the general theme delivered over the course of the 90-minute show was that YouTube stars provide an effective means by which brands can communicate with various target market. Here's what some of the speakers had to say at the event.

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The Compendium: 5 September

  • PopPress
  • September 5, 2014
  • StopPress Team
The Compendium: 5 September

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Impress a sullen football player

  • PopPress
  • August 27, 2014
  • StopPress Team
Impress a sullen football player

It's no secret that football has become a massive business enterprise, which relies on the appeal of handsomely paid sports stars to drive revenue. And while Cristano Ronaldo's abs and Neymar's consistently changing hairdos are successful at attracting interest from fans, Italian playmaker Andrea Pirlo has something that no other player has: a sullen face that seems incapable of being pleased. And in a move that shows it's possible to even capitalise on things conventionally considered undesirable, Pirlo's Turin-based club Juventus has now launched a campaign that encourages viewers to send in videos that might be able to impress the player.

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