articles tagged 'YouTube'

Web wizardry

  • PopPress
  • August 6, 2015
Web wizardry

Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn't have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.

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In vlog we trust: a look at the YouTube personality economy

  • Media
  • July 23, 2015
  • Johan Chang
In vlog we trust: a look at the YouTube personality economy

Instead of bussing tables and tediously tending to customers, there are a number of enterprising youths who are turning to a new avenue of employment: YouTube. What are these kids thinking?

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YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

  • July 21, 2015
  • StopPress Team
YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Mitre 10 harnesses the power of social media

  • June 11, 2015
  • Sarah Dunn
Mitre 10 harnesses the power of social media

​Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.

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Button madness: big tech players make buying a click away

  • e-commerce
  • June 4, 2015
  • Elly Strang
Button madness: big tech players make buying a click away

The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting 'buy now' buttons just about everywhere (those with koumpounophobia are advised to look away now).

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Songs in the tune of LinkedIn

  • PopPress
  • June 4, 2015
  • StopPress Team
Songs in the tune of LinkedIn

The world of LinkedIn is a networker's paradise (as the satirical slogan summarises 'connect with people for no reason at all'). And it turns out it also a musical punster's paradise, with YouTube user Jim Mortleman and a few others replicating the words of Queen's Bohemian Rhapsody with screenshots from the social network. Anne Ayoade the Wayne Bloss indeed.

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It pays to have a sports star

  • PopPress
  • June 4, 2015
It pays to have a sports star

There's no shortage of local brand ads featuring the chiselled faces of the nation's sports stars. And tagging a famous visage onto a brand might not be the most original approach to promoting a product or a service, YouTube's recent rundown of the top ads of the decade again illustrated the pulling power of athletes.

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Cutting out the crap

  • PopPress
  • May 28, 2015
  • StopPress Team
Cutting out the crap

The vast majority of ads are an annoyance, and that seems particularly true of the largely ad-funded online realm. How else do you explain the fact that several hundred million people use ad blocking software? But D&AD and BETC Paris have tried to prove that people don't hate advertising, they just hate bad advertising, with a web browser extension called the Ad Filter.

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YouTube puts 20 of the 'greatest brand moments' to the vote to celebrate tenth birthday

  • Media
  • May 21, 2015
  • StopPress Team
YouTube puts 20 of the 'greatest brand moments' to the vote to celebrate tenth birthday

YouTube has been celebrating its tenth birthday this month by going through a letter a day and while the vast majority of viewing is still done on the main screen, there's no doubt the video sharing has become a powerful cultural force since the first video featuring co-founder Jawed Karim at the zoo was uploaded. It's also become a powerful marketing force, with four of the most-watched videos of last year made by brands and 16 million hours of ads watched. As such, YouTube has chosen the 20 greatest brand moments in its history and it's asking people to vote for their favourite ad. PLUS: the tale of Old Spice.

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Every kid's dream: DDB launches a new campaign to enlist The Warehouse’s latest toy testers

  • Advertising
  • May 18, 2015
  • Holly Bagge
Every kid's dream: DDB launches a new campaign to enlist The Warehouse’s latest toy testers

If you are a child between the ages of five and nine, being a toy tester for a job is truly living the dream. The Warehouse and DDB are helping realise this dream for two Kiwi kids through a competition where young entrants upload YouTube videos of themselves reviewing their own toys. Two will be selected as official toy testers.

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Brands turn to Snapchat to court the young'uns

  • Didge
  • February 12, 2015
  • Holly Bagge
Brands turn to Snapchat to court the young'uns

In a world where teenagers and adults alike seem to be checking their mobile devices every few minutes (or seconds), ignoring your compelling conversation to scroll aimlessly down their Facebook newsfeeds, uploading selfies to Instagram or sending the odd Tweet, it comes as no surprise that social media sites are an excellent platform for advertising. And a few big brands in New Zealand have now started using image and video-sharing mobile app Snapchat as a marketing tool. Here's what Spark, Vodafone, ASB, Skinny Mobile and a few others have been up to.

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All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

  • Data
  • January 29, 2015
  • StopPress Team
All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.

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Facebook hands Kiwi reins to Spencer Bailey

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2015
  • Damien Venuto
Facebook hands Kiwi reins to Spencer Bailey

Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.

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The top ten ads on YouTube in 2014, according to Kiwis

  • Advertising
  • December 15, 2014
  • StopPress Team
The top ten ads on YouTube in 2014, according to Kiwis

Google has released the leaderboard of the ten ads that were the most popular among Kiwi viewers over the course of 2014. And this list, which is determined through an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), provides an interesting glimpse at some of the key viewing trends in the online space over the past year.

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Facebook and YouTube give a rundown of everything that went viral in 2014

  • Media
  • December 10, 2014
  • StopPress Team
Facebook and YouTube give a rundown of everything that went viral in 2014

Facebook and YouTube have released respective top ten lists of topics and content that proved most popular over the course of 2014. And to accompany the publication of these summaries of virality, the new media juggernauts have also launched a pair of retrospective videos that give viewers a glimpse at what got the masses clicking over the course of the last year.

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