Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn't have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.
Marketing, advertising & media intelligence
Instead of bussing tables and tediously tending to customers, there are a number of enterprising youths who are turning to a new avenue of employment: YouTube. What are these kids thinking?
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.
The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting 'buy now' buttons just about everywhere (those with koumpounophobia are advised to look away now).
The world of LinkedIn is a networker's paradise (as the satirical slogan summarises 'connect with people for no reason at all'). And it turns out it also a musical punster's paradise, with YouTube user Jim Mortleman and a few others replicating the words of Queen's Bohemian Rhapsody with screenshots from the social network. Anne Ayoade the Wayne Bloss indeed.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
There's no shortage of local brand ads featuring the chiselled faces of the nation's sports stars. And tagging a famous visage onto a brand might not be the most original approach to promoting a product or a service, YouTube's recent rundown of the top ads of the decade again illustrated the pulling power of athletes.
The vast majority of ads are an annoyance, and that seems particularly true of the largely ad-funded online realm. How else do you explain the fact that several hundred million people use ad blocking software? But D&AD and BETC Paris have tried to prove that people don't hate advertising, they just hate bad advertising, with a web browser extension called the Ad Filter.
YouTube has been celebrating its tenth birthday this month by going through a letter a day and while the vast majority of viewing is still done on the main screen, there's no doubt the video sharing has become a powerful cultural force since the first video featuring co-founder Jawed Karim at the zoo was uploaded. It's also become a powerful marketing force, with four of the most-watched videos of last year made by brands and 16 million hours of ads watched. As such, YouTube has chosen the 20 greatest brand moments in its history and it's asking people to vote for their favourite ad. PLUS: the tale of Old Spice.
If you are a child between the ages of five and nine, being a toy tester for a job is truly living the dream. The Warehouse and DDB are helping realise this dream for two Kiwi kids through a competition where young entrants upload YouTube videos of themselves reviewing their own toys. Two will be selected as official toy testers.
In a world where teenagers and adults alike seem to be checking their mobile devices every few minutes (or seconds), ignoring your compelling conversation to scroll aimlessly down their Facebook newsfeeds, uploading selfies to Instagram or sending the odd Tweet, it comes as no surprise that social media sites are an excellent platform for advertising. And a few big brands in New Zealand have now started using image and video-sharing mobile app Snapchat as a marketing tool. Here's what Spark, Vodafone, ASB, Skinny Mobile and a few others have been up to.
Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.
Facebook has appointed experienced media man Spencer Bailey as the head of the New Zealand arm of the business. The appointment of Bailey brings an end to Stephen Scheeler’s stint as the acting head of Facebook New Zealand, and this sees Scheeler return to his previous role of head of retail and automotive for both Australia and New Zealand.
Google has released the leaderboard of the ten ads that were the most popular among Kiwi viewers over the course of 2014. And this list, which is determined through an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), provides an interesting glimpse at some of the key viewing trends in the online space over the past year.
Facebook and YouTube have released respective top ten lists of topics and content that proved most popular over the course of 2014. And to accompany the publication of these summaries of virality, the new media juggernauts have also launched a pair of retrospective videos that give viewers a glimpse at what got the masses clicking over the course of the last year.