Colenso BBDO has created an ad campaign featuring 64 unique videos that calls out pre-roll ads for being a nuisance. Each ad is linked to the video that the viewer originally searched for and comes with a customised line that mentions the desired content.
Browsing: YouTube
New Zealand Rugby conducted something of an experiment last week when the Bledisloe Cup test between the All Blacks and Australia was streamed live and made available on-demand on www.youtube.com/allblacks to more than 45 countries where the digital rights hadn’t been allocated exclusively to a broadcaster. So how did it go? And should Sky be worried?
It’s often said people browsing the web have little appetite for long videos, but Tui’s proved that wrong with its viral beer prank. The beer plumber stunt created by Saatchi and Saatchi, featuring a builder and his tradie mates launched on 17 September. The 90 second version has had about 2.65 million views while the seven minute version has had more than 3.5 million.
Just when we thought we’d seen the heights of interactivity with the online video Just a Reflektor, where you can control special effects using your phone, Virgin Mobile has stepped it up another notch with Blinkwashing.
A new interactive experiment based on a music video puts your phone in the director’s chair. Well, it lets you control visual effects, at least.
Some might argue there’s a degree of trickery every day of the year in the world of marketing and media. But it’s taken to much more preposterous levels—and is almost actively encouraged—on April Fool’s Day. So here’s a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.
It’s no easy feat to have one out of every seven people on the planet surfing your site for videos of cats and Justin Bieber, but that’s exactly what YouTube’s achieved this month.
When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.
Bad news for flailing media companies, you’ll soon be competing for subscription dollars with the third largest social network – YouTube.
As a small airline that can’t afford to buy attention like some of its larger competitors, Air New Zealand has long advocated the benefits of content marketing through effective seeding of its unique—and often polarising—campaigns and safety videos and a world-class YouTube channel. With the help of Weta Workshop, it nailed The Hobbit inflight video. And it’s already a global hit, achieving worldwide media coverage and 6.2 million YouTube views in just four days since launching.
Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.
The ‘Shit People Say’ meme kicked off with a couple of stunners that clocked up 16 million and 8 million views respectively and then rapidly went downhill as everyone climbed aboard that particular bandwagon. But Beam Global has brought it back for its Bar Legends trade campaign, with a clip made by Young & Shand (eager eyes might be able to spot Mr Shand in the video) and The Downlowconcept detailing some of the interesting scenarios Kiwi bar tenders have to put up with.
From 15,000 entries, two of Media Design School’s student short films—Dr Grordborts Presents: The Deadliest Game and Das Tub—have made it into the top 50 for the YouTube Your Film Festival and now the school is calling on Kiwis to help boost the films into the top ten. If that happens, the films will screen at the 2012 Venice Film Festival and a grand jury including director Ridley Scott will decide on the overall winner.
In late 2010, FMG shacked up with Saatchi & Saatchi Wellington, embarked on a bit of a brand refresh and ramped up its advertising, both to position itself as risk advice specialists with an in-depth understanding of the unique issues New Zealand farmers face, but also to try and move it further into the mainstream insurance market. And it’s taken a fairly novel, and some might say fairly un-rural approach to attract customers: a YouTube channel that was launched mid last year.
An interesting bit of biz news in from the States today, which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. But this has been long predicted. What is surprising is the e-marketer.com chart showing that online ad spending is set to overtake TV in the States by 2016.
Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq.
We’ve seen Rob Fyfe and various staff prancing about in the nude, the puerile puppet of indeterminate provenance and the All Blacks and Richard Simmons in the safety videos. And now we welcome Mason & Jason, “the truly inseparable sheep twins”.
When a kitchen appliance brand launches an advertising campaign with the title ‘Rambo’s Undies’ starring Mikey Havoc and Hayley Holt you know you won’t be getting a standard appliance ad with the obligatory mud-stained children’s clothing. And that’s exactly what Kiwi owned appliance brand Parmco wanted when they signed off on the Parmco Challenge.
…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions.
Winter is on the way and I find myself wondering about the media community’s craze with ‘premium content’ online. Industry executives are constantly debating the rate at which TV ad dollars will move to the web, but when it comes down to it, the advertising budgets can’t move in significant ways until the marketing and media communities fully understand and get what people are actually watching online.
YouTube vids are soooo passe. Interactive ‘pick a path’ YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we’ve seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn’t handle lambast, operate on or tackle), it’s way more interactive than most.
Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation.
Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions.
Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast.
This newsy concoction is light and frothy on the nose, with undercurrents of naivete, overcurrents of aniseed, cassis and forest floor and aftercurrents of squash changing room. Can be served either brucewarm or lukewarm.
It’s news Stinky Jim, but maybe not quite as you know it.
Creative souls rejoice, for there is a brand spanking new outlet for your work – enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.
YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.
Humans love lists (especially at the end of the year). And humans also love videos (particularly of cats, funny dances and fellow humans injuring and/or embarrassing themselves). So there’s almost no better combination – aside, of course, from raspberry and coke – than the annual most-watched YouTube video list.
In this week’s edition of eBuzz from the Media Counsel: The arrival of real-time Google search means whatever the twittering classes are saying about you or your company now has the potential to make it on to the front page.