Browsing: YouTube

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Wish I was there: Contiki’s quid-pro-quo approach to working with influencers
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Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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Short but sweet: TVNZ trumpets its short-form content and its opportunity for brands
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Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.

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Twisting perspectives: Kiwi brands dive into 360-degree video
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360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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