You’re serving up ads but do people want to see them and are they paying attention? TVNZ’s latest Forecast Study examines the value exchange and how time and money are being traded to watch – or not watch – advertising. General manager of trade marketing Kathryn Mitchell talks us through the research and how broadcast TV came out on top.
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
As YouTube’s brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
YouTube reveals the five most popular ads of 2016.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
NZ On Air has made a move to grow New Zealand’s online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platforms branded channels.
360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.