Industry happenings at MediaWorks, Young & Shand, NZME, SoundCloud and EditMate.
Marketing, advertising & media intelligence
Smirnoff and Young & Shand made the most of Kiwis' love of selfies and snow in a new 'Pure Potential' campaign, which saw photos recreated in a cocktail during a Facebook Livestream.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year's Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
You wouldn’t steal a car: NZI brings cyber crime into the physical world to show its threat to businesses
A new campaign for NZI by Young & Shand transposes digital crimes into the physical world in a bid to warn business owners of the dangers they face online.
Young & Shand has announced the appointment of Jonathan Sorenson as its media director. Sorenson joins from OMD, where he has worked since February 2015 as an account director, focusing on the Air New Zealand business. PLUS: Sorenson sells Muesli Hub.
Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
A King’s College advertisement by Young & Shand encouraging teens to find themselves at King’s suggests they could build themselves as well.
The vast majority of Christmas-themed advertising that flooded onto media channels during November and December featured the rotund imagery of Santa Claus smiling and handing out gifts. However, when challenged by philanthropist and scientist Ray Avery to develop a campaign encouraging Kiwis to support the development of his LifePod technology through donations, Young & Shand veered away from the secular and instead used more ecclesiastical imagery to get its point across.
With banner blindness and ad-blocking software on the rise, native advertising is growing rapidly. And while there are plenty of thorny issues, Young & Shand co-founder Ben Young thinks that’s a good thing for marketers.
After 12 years of business, Consortium has closed its doors after losing the AUT business. And Young & Shand has taken over its sole account, Lightbox, as well as four of its staff. PLUS: Young & Shand's other business wins and new staff announcements.
For this year's edition of the Semi-Permanent speakers' event, Young & Shand has developed a slightly depressing campaign that looks at how over-worked creatives in the ad industry are. Showing scenes of the late-night activity going on in the offices of Saatchi & Saatchi, DDB, FCB and Colenso BBDO, the promotional video encourages creatives to remember to nurture their tired brains.
State and Colenso's summer sizzler takes newspaper Ad of the Month, Young & Shand also gets nod of approval
Nothing says summer like scraping toxic fire extinguishing chemicals off the lamb. Colenso BBDO's ad for State Insurance has referenced this great Kiwi tradition with its 'get insurance fast because things happen fast' campaign and for their trouble they've taken out the December edition of News Works' Ad of the Month.
New Zealand’s fastest growing companies were announced yesterday at the NZ Deloitte Fast 50 event. It’s a chance for some of our most successful businesses to show off their revenue (and, in some rare cases, maybe even their profit), with a number of these companies making it on to the top 50 index with eye-popping growth. We count down a list of companies associated/loosely associated to the marcomms sector.
Back in July another sugary treat was ushered onto Kiwi shelves, with the arrival of Sour Patch, a range of sour lollies that have been available in the US since the late 1970s. As with most candy brands, the marketing has been geared at younger consumers, and for this reason Sour Patch has partnered with creative agency Young & Shand, media agency Carat and PR agency Beat Communications to develop a digitally powered campaign that aims to appeal to Generation Z (those born in the mid or late 1990s).
After a competitive pitch, Lion has decided to shift its digital business away from its agency of over seven years, Digital Arts Network, and hand it to Young & Shand, with its pitch partner Tailor taking care of .net web development.