It was a cool idea. But yMedia, which mixed up a potent broth of industry professionals, tertiary students looking to add some experience to the CV and not-for-profits that needed some help with their comms efforts, won’t be held this year and has gone on hiatus.
A host of students, creative marcomms boffins and not-for-profit community groups gathered at the floating pavilion at Auckland’s Viaduct last night as the yMedia Challenge gongs were handed out. And Massey University’s ‘Designasaurs’ took home the $5,000 prize after its work with Natural Health Practitioners New Zealand was awarded top honours.
yMedia, a social enterprise that aims to solve some of the digital communications issues faced by not-for-profit organisations through the power of creative collaboration, has just kicked off. And this time round, twenty student teams, a host of industry professionals and their respective community groups will all be going head to head in the annual new media competition.