Browsing: Yellow

News
On the A-list: Colenso gets stamp of approval from Ad Age
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New Zealand’s (mostly) two horse international awards race between DDB and Colenso has continued apace and this time it’s Colenso in the lead, after it made Advertising Age’s ‘Agency A-List’—”the pick of the top advertising, digital, media, direct and PR agencies around the world”— and was named “international runner up agency of the year”, a spot it shared with Mother (London) and TBWA Hunt Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category and Wieden + Kennedy took out the agency of the year title.

News
Groupy therapy: Yellow embraces the social buying phenomenon
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The world is going gaga for social buying sites at the moment: Google was rumoured to have put in an offer of $6 billion for Groupon, Yahoo!7 just purchased Spreets for $40 million, APN has had a fair swag of success with its 50 percent stake in GrabOne and now Yellow has jumped on the bandwagon by snapping up group buying site www.groupy.co.nz.

Opinion
The year in review: Courtney Lambert
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In the just released January/February edition of NZ Marketing magazine, we looked back on the year’s biggest events/campaigns/achievements/flops/stoushes and compiled an obligatory—and extremely definitive—end of year list. But we figured it would pay to ask a few more industry high-rollers for their thoughts on the year in marketing. We’ll be posting their responses to our questionnaire over the next week. But to get the ball rolling, watch the opinions fly as Courtney Lambert offers her take on 2010’s goods, bads and uglies.

News
Let the battle begin…
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NZ Post announced its intention to snatch some of the Auckland directories market off Yellow and TradeMe in late October with a new start-up called Localist. And its first outdoor offensive has begun, with billboards going up around Auckland in the last few days. And, as well as talking up its own new offering, which is set to launch next year, they certainly don’t shy away from sticking the boot into the quality of the opposition’s services, something Yellow has acknowledged recently and is hoping to rectify with a big cash injection.

News
News stampede tramples hundreds of innocent bystanders…
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… as Yellow wins some more awards, the wheels on the Instant Kiwi scratchie bus go round and round, Fresh PR slips into something more comfortable, the University of Auckland School of Business reaches a big milestone with its 40,000th Short Course attendant, TVNZ ups its streaming, TV3 spruces up its website, the crowd goes wild for Microsoft Kinect and Sealegs is endorsed by scientists.

News
Yahoo! lives in a Yellow submarine
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Yellow has won plenty of awards for its advertising. But it’s still in dire financial straights and it’s not faring so well against its rather powerful directories adversary Google. One of the big reasons for that is its poor user interface and search platform. But Yellow New Zealand has announced a new partnership with Yahoo!7, one of Australia and New Zealand’s leading online media companies, and will use its digital resources to “power and bring to life Yellow’s search and content experiences”—and, in return, Yahoo users will have access to Yellow pages business data.

News
Let your fingers do the jabbing
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It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow’s ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.

News
Kiwis laden with precious metal after Caples Awards
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New Zealand maintained its reputation as a direct marketing powerhouse at the 32nd John Caples International Awards in New York late last week, with Colenso and AIM Proximity’s Yellow Treehouse once again in the upper echelons and DraftFCB and TBWA\Whybin\Tequila also claiming some precious metal.

News
Indefinable taste of yellow defined by Yellow
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New Zealand’s “most anticipated chocolate bar”, Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps.

News
Yellow turns Golden at AWARD awards
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AIM Proximity and Colenso BBDO were handed a prestigious Golden Pencil at last night’s AWARD awards for the Yellow Treehouse campaign (Direct Marketing – Integrated Solutions).

News
Twitter in yer face
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We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using …

News
Yellow campaign gets taste buds going
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Following the innovative and award-winning Yellow Treehouse campaign, Yellow has introduced its latest marketing mission and the gung-ho challenger – Josh Winger has to find out the taste of yellow and make a chocolate bar out of it.

Winger can use anything or anyone he finds from the Yellow books, online …

News
Get iPhone in yellow
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New Zealand’s estimated 20,000 iPhone owners can now access the Yellow business directory. The Yellow iPhone app is free to download from the App Store. It uses the iPhone’s GPS and Google Maps to locate businesses and give you walking or driving directions on how to get …