Yahoo has brought back the Digital Stars programme, which recognises the work of up and coming digital media planners and buyers. This year it’s partnered with Yahoo7 in Australia and is offering two winners a trip to Mumbrella 360 in Sydney.
Things have been going pretty well for Yahoo!Xtra as of late. Just last month the joint venture between Yahoo!7 and Telecom New Zealand announced a net profit of $1.88m for 2010, an increase of 37 percent on the 2009 results. But Telecom has decided to part with its 49 percent share of Yahoo!Xtra, announcing it has sold it to Yahoo!7. That means Yahoo!7, a 50/50 joint venture between Australia’s Seven Media and US company Yahoo, will now own 100 percent of Yahoo!Xtra.
Yellow has won plenty of awards for its advertising. But it’s still in dire financial straights and it’s not faring so well against its rather powerful directories adversary Google. One of the big reasons for that is its poor user interface and search platform. But Yellow New Zealand has announced a new partnership with Yahoo!7, one of Australia and New Zealand’s leading online media companies, and will use its digital resources to “power and bring to life Yellow’s search and content experiences”—and, in return, Yahoo users will have access to Yellow pages business data.